Operating profit margin confirmed at 7% for Ducati in 2018

  • 53,004 motorcycles delivered, € 699 million revenue and € 49 million operating profit, equal to an operating margin of 7%
  • Claudio Domenicali, CEO Ducati Motor Holding: “Our operating profit is confirmed at the end of 2018 and Ducati will continue to build on fascinating new products.”
  • Oliver Stein, CFO Ducati Motor Holding: “Concentrating on high margin motorcycles maintains our qualitative operating margin level.”

BORGO PANIGALE (Bologna) / INGOLSTADT – March 14, 2019 – (Motor Sports Newswire) – The end of 2018 shows Ducati to have consolidated the growth trend of the past few years for the Italian motorcycle manufacturer. 53,004 (2017: 55,871) motorcycles were delivered to clients all over the world; a result which remains over the 50,000 level for the fourth consecutive year, despite a 2.7% decrease in the global market for motorcycles over 500 cc. Conditions proved to be especially challenging in the United States as Ducati’s number one market, declining by nearly 9%.

Claudio Domenicali Ducati CEO

The end of 2018 revenue reached a figure of € 699 million (2017: € 736 million) and the operating profit was € 49 million (2017: € 51 million), with an operating margin of 7%, which is the same percentage registered in 2017. The Bologna-based company managed to compensate the reduction in the volume of sales, resulting from a decline in the market, thanks to the success of models with higher margins, such as the Panigale, which made it possible to maintain the operating profit at the same level as the previous year.

The financial data relating to the 2018 fiscal year for the Audi Group, for which Ducati represents the motorcycle segment, were communicated during the annual press conference held at the AUDI AG headquarters in Ingolstadt.

“2018 was challenging from many points of view, but we are satisfied with our financial performance throughout a difficult year” – declared Claudio Domenicali, CEO Ducati Motor Holding – “The company is generating the resources to continue funding the development of new products which is very positive for the future.”

Oliver Stein Ducati CFO

Oliver Stein, CFO Ducati Motor Holding, added: “Financial stability is extremely important for the company in order to support the technological development programme which Ducati is currently involved in at full speed.”

Ducati Motor Holding currently has a total of 1,591 employees. The sales network of the Bologna-based motorcycle manufacturer includes 720 dealers in over 90 countries.

About Ducati:

Additional information about Ducati, including participating dealers and availability can be found at www.ducati.com.

Ducati Motor Holding S.p.A. – A Sole Shareholder Company – A Company subject to the Management and Coordination activities of AUDI AG.

Founded in 1926, since 1946 Ducati has been producing sport-inspired motorcycles characterized by high-performance Desmodromic engines, innovative design and cutting-edge technology. Situated in Bologna, the factory is located in the Borgo Panigale district. The model range covers several market segments with the following families: Diavel, Hypermotard, Monster, Multistrada, and Superbike. In 2015 Ducati presented the Ducati Scrambler: a new brand made of bikes, accessories and apparel that provide the last word in creativity and self-expression. These authentic icons of “made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in 90 countries around the world. Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles and in 2011 passed the historic milestone of 300 race victories. Ducati have participated in MotoGP since 2003, winning both the Manufacturers’ and Riders’ titles in 2007.

Source: Ducati Motor Holding S.p.A.

Ducati

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