Outdoor Industry Executive to Lead America’s Premiere
Outdoor Recreation Coalition
WASHINGTON, D.C. – December 19, 2018 – (Motor Sports Newswire) – The Outdoor Recreation Roundtable Board of Directors announced the appointment of Jessica Wahl as executive director following an extensive national search. Wahl brings a decade of experience navigating the halls of the White House, the Department of the Interior, Capitol Hill, state recreation offices and outdoor lifestyle businesses.
“We couldn’t be happier to have Jessica lead the ORR,” said Tim Buche, president and CEO of the Motorcycle Industry Council and an ORR board member. “Beyond her passionate advocacy for outdoor recreation, Jessica has always been collaborative, and our associations, on the two-wheel and four-wheel sides, have benefited working with her when she was at the Outdoor Industry Association,” said Buche, who also represents the Recreational Off-Highway Vehicle Association and the Specialty Vehicle Institute of America as members of the ORR.
“Jessica is the ideal person to take on the new role of executive director,” said Thom Dammrich, president of the National Marine Manufacturers Association and chairman of the board for ORR. “Her demonstrated leadership in raising the profile of the outdoor recreation economy combined with her proven skills in championing meaningful policy changes that positively impact the entire outdoor recreation community make Jess the perfect choice.”
“I am honored to be chosen as the Outdoor Recreation Roundtable’s executive director,” Wahl said. “I have always had a deep personal connection to the great outdoors and have spent my career working to connect more people to these special places. I’m thrilled to have the opportunity to work with America’s leading outdoor recreation organizations to grow the outdoor recreation economy that impacts so many livelihoods and communities. By creating a shared national vision for outdoor recreation, we can improve access to our parks, trails, campgrounds and waters, and ensure a better quality of life for all Americans.”
Prior to the Outdoor Recreation Roundtable, Wahl directed Outdoor Industry Association’s outdoor recreation portfolio in Washington, D.C., where she successfully gained landmark government recognition of outdoor recreation’s contribution to the national Gross Domestic Product. In 2018, the Bureau of Economic Analysis reported that outdoor recreation makes up 2.2% of the nation’s GDP and is one of America’s leading industry sectors.
Wahl is also co-founder and past-chair of the Coalition for Outdoor Access, working to reform outfitter and guide permitting systems within federal land agencies, an effort designed to help more Americans gain access to the outdoors. Before OIA, Wahl worked at DOI in the Office of the Interior Secretary where she managed First Lady Michelle Obama’s Let’s Move! Outside and Let’s Move! in Indian Country initiatives.
“I’ve worked alongside Jessica on the Hill and within departments of the Administration, and greatly value her inclusive approach in shaping policy that promotes both motorized and non-motorized recreation, allowing us to have a stronger, unified voice in Washington,” said Callie Hoyt, federal affairs manager for the MIC.
Wahl joins ORR on Jan. 7 and will succeed Derrick Crandall, president of American Recreation Coalition and current ORR president. Since the April 2018 announced merger between ARC and the Outdoor Recreation Industry Roundtable that formed ORR, Crandall has led the successful integration of the two entities. Crandall will continue to consult on ORR’s Partners Outdoors and Great Outdoors Month programs as well as continue as ORR board representative for the National Park Hospitality Association.
About Motorcycle Industry Council
The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, activities surrounding technical and regulatory issues, and the American International Motorcycle Expo. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.
The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at mic.org.
The Outdoor Recreation Roundtable is the nation’s premier coalition of outdoor recreation trade associations and related organizations working to promote the policy reforms needed to enhance the outdoor recreation economy. Combined, ORR members produce an annual $734 billion output for the U.S. economy making up 2.2% of America’s GDP. Please visit RecreationRoundtable.org for more information on the coalition’s activities and membership.
Source: Motorcycle Industry Council