What Pre-Owned is Telling Us About the Powersports Market

September 28, 10AM Pacific

September 22, 2023 – (Motor Sports NewsWire) – Join Jim Woodruff, CEO of National Powersport Auctions, for a mid-year, insider update about the pre-owned powersports market and why it matters so much to dealers nationwide.

“Pre-owned is key to having a successful dealership,
even for a franchise dealer.” – Jim Woodruff, NPA

“There are more price points to offer with more control over the product mix,” Woodruff said. “Dealers have limited control over the ultimate selling price of their vehicles on the showroom floor, but they have total control over the purchase price of pre-owned units and which ones they choose to buy.”

Register now and benefit from the latest data, trends, and insights on pre-owned products and the state of our industry as summer comes to an end. This online symposium is free for all MIC members and $50 for non-members.

register now

230922 Jim Woodruff is the CEO of National Powersport Auctions

Jim Woodruff is the CEO of National Powersport Auctions, the leading marketplace for pre-owned powersports vehicles and data services in the nation. He has more than 30 years of hands-on business experience in the powersports and technology industries, including the creation of leading companies serving both Fortune 500 companies and powersports dealers alike. A lifelong rider, Woodruff has spent the last 20 years in powersports creating solutions for lenders, manufacturers, and dealers. He is a frequent guest speaker at events such as Powersports Finance Summit and AIMExpo. Woodruff is a regular contributor of pre-owned data and insights to leading industry publications and is a board member or advisor to many organizations, private companies and investment firms including the Motorcycle Industry Council and the National Powersports Dealer Association.

Not yet a member of your industry’s trade association? Join today for valuable membership benefits. Dealers and retailers, please click here. Aftermarket manufacturers and service providers, please click here. Questions about MIC membership? Please contact us at MemberServices@mic.org.


The Motorcycle Industry Council, under its marquee market expansion brand, Ride With Us, is working to introduce everyone to the incomparable thrill of riding a motorcycle. The MIC is a not-for-profit trade association representing motorcycle manufacturers, distributors, aftermarket companies, dealers, retailers, and a variety of related organizations providing vital support to the powersports industry. The MIC advocates for fair policy and regulatory environments, works to deliver valuable data to the industry, and strives to bring the joy of riding to everyone, everywhere.

Established in 1914, the MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. Keep up with the industry association on Twitter @followMIC, online at MIC.org, and through the weekly MIC RideReport.

Source: Motorcycle Industry Council

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