ROXOR Vehicles are Now Completely Customizable

AUBURN HILLS, MI – October 15, 2018 – (Motor Sports Newswire) – ROXOR™ by Mahindra Automotive North America (MANA) is a fully customizable off-road only, turbo-diesel vehicle designed to handle the toughest of jobs and most rugged terrain. The all-new ROXOR is a turbo diesel powered vehicle created for both utility and adventure, and Mahindra’s unique approach to building the vehicles allows owners to create their own vehicle based on their specific needs and tastes.

ROXOR vehicles come as a base model with a standard steel body, boxed steel frame, turbo-diesel 4-cylinder engine, automotive-style 5-speed manual transmission, big wheels, tires and brakes as well as a towing capacity of 3,490 pounds. The ROXOR is fully capable of navigating off-road terrain with ease and is completely customizable.

Many products in the accessory line have been developed in partnership with several key American-based aftermarket manufacturers, including the hard and soft bikini tops made by Bestop, a Warn winch, KC Hi-Lites light bar, Kolpin rearview and side mirrors, Kolpin grab handles and BF Goodrich or Goodyear tires. Each product can be added to the vehicle with ease, allowing drivers to select what accessories best fit their application.

Other accessories offered by the company are a windshield, dual-function pintle/ball trailer hitch, soft enclosure, heater, differential locks as well as a manual locking hub kit enabling owners to flat tow the vehicle. Every ROXOR receives a textured, scratch-resistant bed liner coating on the floorboards and cargo area.

“Due to the versatility of the ROXOR, we created a comprehensive accessory line enabling hunters, ranchers, campers and more to create the vehicle they need and want. Every driver needs something different from their ROXOR, and we are giving them the options they want to customize it for their application,” said Vice President of Marketing for Mahindra Automotive North America Rich Ansell. “We’re also able to offer more than 400 different colors and custom wraps to give the ROXOR owner tremendous choice.”

Additional accessories are under development, including a snow plow and cabin enclosure, at the company’s Auburn Hills, Michigan facility.

About Mahindra Automotive North America

Mahindra Automotive North America (MANA) is the North American headquarters of the $20B Mahindra Group’s automotive division. Established in 2013, MANA now employs over 400 people, and became the first automotive OEM to launch a manufacturing operation in SE Michigan in over 25 years when it began producing the ROXOR off-road vehicle earlier this year in Auburn Hills, MI. Working with affiliate Mahindra teams in India, Italy and Korea, MANA also continues to fulfill its mission as a center of automotive engineering excellence, which includes automotive design, engineering and vehicle development, and is led by a team of veteran industry executives, engineers and designers. For more information, visit and

Source: Mahindra Automotive North America

Mahindra Automotive North America