LOS ANGELES, CA – Januaty 31, 2018 – (Motor Sports Newswire) – Sensis, a cross-cultural marketing agency, has launched a new advertising campaign for Auto Club Speedway. Entitled “The Fastest Sunday of the Year,” the campaign promotes the upcoming Monster Energy Cup Series Auto Club 400 race on March 18, 2018 and highlights the emotion, adrenaline and thrilling experiences that fans will encounter at NASCAR’S only stop in Southern California.
The ad features visuals that focus on the five senses to trigger emotions tied to all that “The Fastest Sunday of the Year” has to offer including concerts, stunt shows, Lefty’s Fun Zone, vendor activations and motorsport programming.
“‘The Fastest Sunday of the Year’ encompasses the entire Auto Club 400 experience in an integrated cross-cultural campaign that will include broadcast, radio, outdoor, print, digital and social media components. The ultimate goal is to attract both core fans and a younger, more diverse audience to the premier NASCAR event in California,” said Jose Villa, Sensis president and chief strategy officer.
Watch the NASCAR Auto Club 400 “The Fastest Sunday of the Year” ad on YouTube.
Sensis is a cross-cultural marketing agency driving behavior change. Working beyond ethnic boxes, the agency creates useful, digitally relevant content to drive consumer action across cultures. Along with its integrated advertising core, Sensis offerings include specialty practices SensisHealth and SensisChallenges. Agency clients include AltaMed, Sempra Energy, UCLA Extension, the CDC, OneWest Bank, Tadin Herb & Tea Company, the Port of LA, the OC Fair, Boston College, the U.S. Army, Capital Metro, and the Army National Guard.
Ethan Reynolds, Earned Media Manager
213.341.0171 x 750
About Auto Club Speedway
Located 50 miles east of Los Angeles in Fontana, Auto Club Speedway is California’s premier motorsports facility, hosting over 320 days of track activity each year including the Monster Energy NASCAR Cup Series Auto Club 400 weekend, March 16-18, 2018. The two-mile D-shaped oval is one of the fastest tracks on the circuit. The Speedway is also home to numerous movies, television and commercial productions, photo shoots, new car testing, club racing and a variety of racing schools. For more information on events at Auto Club Speedway call 1-800-944-RACE (7223) or visit www.autoclubspeedway.com.