Supporting The Sport With The Best Seats In The Industry
PHOENIX, AZ – January 30, 2018 – (Motor Sports Newswire) – Leadership! Having built a reputation for the best suspension seats available for UTVs, BS Sand is upping its support by joining with distribution giant Parts Unlimited to “support the sport.” Effective immediately dealers can now access Arctic Cat/Textron, Can-Am, Polaris and Yamaha seating upgrades via LeMans/Parts Unlimited. For more details, see BS Sand in Booths #322 and #324 during the 2018 Parts Unlimited NVP Product Expo in Indianapolis in February.
“Parts Unlimited is committed to bringing you the best quality parts and fast, friendly service that both dealers and consumers can count on,” says Parts Unlimited Vice President of Sales Jeff Derge. “If powersports is your game, then Parts Unlimited is the name to remember for the hottest products and the most support going.”
“This is great news for our customers and dealers alike,” adds BS Sand President Rod Derifield. “Parts Unlimited is synonymous with their tagline: We Support The Sport. This passion for the sport is the same set of values that BS Sand was founded on, so it is an ideal match… as we like to say, #WeGotYourBack!”
BS Sand was founded on a passion for anything sand dune related back in the 1960s and has since evolved to become the off-road industry leader in performance suspension seats. In March 2017, BS Sand joined the ROR family of brands, founded by Derifield to provide high quality, innovative seating products and accessories to the powersports industry.
Before BS Sand, Derifield was president of the Motorsport Aftermarket Group Off-Road Group, including DragonFire, Malcolm Smith Racing, ProTaper, QuadBoss and Renthal, so he knows the importance of working with a top tier distributor better than anyone. “I can’t tell you how pumped we are that LeMans has partnered with us. I couldn’t be more pleased that we are partnering with the best distributor in the world.”
#HarderFasterLonger — BS Sand seats are the highest quality UTV seats with leadership that is committed to UTVs and the entire Powersports industry. “We know that Parts Unlimited will support dealers and customers properly for many years to come.”
A variety of styles, stitching and color options are all available via Parts Unlimited and in the warehouses now. For more details, see BS Sand in Booth #322 and #324 during the 2018 Parts Unlimited and Drag Specialties NVP Product Expo in Indianapolis, IN February 10 – 11. Dealers – contact your Parts Unlimited rep for more details or click onto www.bssand.com
About BS Sand
Proudly made in Arizona, BS Sand was founded on a passion for anything sand dune related back in the 1960s. Today BS Sand stands for the highest quality suspension seats for your off-road vehicle. From RZRs and Rangers, to Rhinos and YXZs or classic Broncos, Jeeps and sandrails, we can provide you with seats fast and at a reasonable price. In March 2017, BS Sand joined the ROR family of brands, providing high quality, innovative seating products and accessories to the powersports industry. Founded by Rod Derifield in 2017, ROR has several well-known consumer brands within its portfolio, including BS Sand, Royal Riding and Royal Riding Off-Road. ROR Brand seeks to revitalize the industry, one brand at a time, while making a positive impact on the powersports community as a whole.
About Parts Unlimited
Parts Unlimited is the world’s largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to more than 12,000 dealerships world wide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties. Parts Unlimited continues to promote racing through its campaign WE SUPPORT THE SPORT®, helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors.
Source: BS Sand