New SEMA Show Policy Ensures Industry Access to $42 Billion Marketplace

SEMA Booth Space

Manufacturers of automotive parts and accessories invited to participate in priority space selection

DIAMOND BAR, CA – January 30, 2018 – (Motor Sports Newswire) –  The SEMA Board of Directors approved a new policy designed to provide automotive parts manufacturers, particularly new manufacturers, with the opportunity to exhibit at the 2018 SEMA Show taking place Oct. 30-Nov. 2 in Las Vegas, NV.

The new policy allows returning exhibitors with booth space less than 400 sq.-ft. to expand by 100 sq.-ft. per year (up to the 400 sq.-ft.), and returning exhibitors with booth space greater than 400 sq.-ft. to obtain the same amount of space for the 2018 SEMA Show.

“For many exhibiting companies, the SEMA Show is among the most important selling opportunities of the year,” said Peter MacGillivray, SEMA vice president of communications and events. “The booth space policy promotes more diversity and provides a higher level of value for buyers.”

MacGillivray said that Show organizers are committed to providing all qualified manufacturers with access to the marketplace. In addition to the new policy regarding booth space, organizers have heightened the screening process to ensure that buyers are meeting with qualified companies. The introduction of the new policy was made to accommodate the industry’s current growth rate and the number of new companies expressing interest in the Show.

Companies that reserve their booth space at before March 30, 2018, will be included in the Priority Booth Space Selection, which begins on April 30. The three-week process allows exhibitors to select the actual booth location within the 1-million-square-foot Las Vegas Convention Center. Companies interested in learning more should visit or contact or 909-396-0289.

About SEMA and the SEMA Show

The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at or, 909/396-0289.

Source: Specialty Equipment Market Association