New SEMA Show AI Chatbot Provides Enhanced Experience for Attendees

231027 New SEMA Show AI Chatbot Provides Enhanced Experience for Attendees [678]

DIAMOND BAR, CA – October 27, 2023 – (Motor Sports NewsWire) – The SEMA Show is providing an AI-powered chatbot for the first time at its 2023 event. This new tool will give Show attendees a valuable digital resource that can provide fast, accurate answers to user questions as the automotive aftermarket industry convenes in Las Vegas Oct. 31-Nov. 3. The chatbot is a collaboration between SEMA and 42Chat.

Nicknamed “Bessie,” the chatbot is part of SEMA’s ongoing commitment to innovate and improve the Show experience. QR codes and direct text numbers will be placed around the Show campus, providing convenient access.

Users can ask Bessie anything about the SEMA Show and receive curated, personal assistance 24 hours a day year-round. The chatbot will also learn as users ask questions, improving its ability to share information as it learns what questions our global community is asking the most.

“We are thrilled to offer a chatbot to more deeply engage our audience,” said Tom Gattuso, SEMA Vice President of Events. “This tool aligns perfectly with our mission to empower our members, provide world-class support and advance the automotive aftermarket through constant innovation.”

Bessie is the latest in a series of information aids that help Show attendees maximize their time. Other tools include a free mobile app currently available for download, and the website. All three digital tools are available 24/7, putting information at users’ fingertips whenever they need it most.

“The SEMA Show is a critical time for exhibitors and attendees looking to expand their businesses,” said Andy Tompkins, SEMA Trade Show Director. “By adding a chatbot to our already impressive array of communication resources, our attendees will be able to make the most of their time at the Show and focus on making the connections that drive growth in the coming year.”

Showgoers can also email or call 702-943-3505 with any event or association related questions.

The 2023 SEMA Show is receiving tremendous support from the automotive aftermarket and is forecasted to return to historic levels as one of the most highly anticipated trade shows in the country. To learn more about the 2023 SEMA Show, visit

About SEMA and the SEMA Show

The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at or, 909/396-0289.

About 42Chat

42Chat is the leading provider of curated Conversational AI solutions for organizations and events looking to enhance & protect their brand, gain & retain customers, and capture & act on insights. 42Chat has won numerous event industry awards, including the SISO Innovation Battlefield, IMEXpitch, IBTM World Technology Watch, and IAEE Innovative Business Solution. To learn more, visit

Source: Specialty Equipment Market Association



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