2 Wheels 2 Ways: MPN’s Ride to AIMExpo

A five-part video series will give viewers an inside look into what makes
the powersports industry tick.

AKRON, OH – October 10, 2023 – (Motor Sports NewsWire) — Motorcycle & Powersports News (MPN), in partnership with AIMExpo, is producing a new video series titled “2 Wheels 2 Ways,” an epic ride across the country that will highlight all things powersports.

MPN’s own Jacqui Van Ham and Patrick Roberts will go on a cross-continental journey, heading to Las Vegas for the 2024 AIMExpo. Filmed over five episodes, “2 Wheels 2 Ways” will visit different cities, landmarks, manufacturers, distributors, dealers and more to give viewers an inside look into the inner workings of the powersports industry.

“We are thrilled to announce our exciting partnership with AIMExpo for this new video series,” said David Benson, brand manager for MPN. “We’re merging the thrill of two-wheeled adventures with insightful content, creating an engaging platform that offers viewers an unparalleled experience and advertisers an innovative way to connect with their target audience. Get ready to ride with us into the future of motorcycle and powersports media.”

“We are leveling up every aspect of AIMExpo, including this collaboration with MPN for this video series,” said Andre Albert, director, marketing and events for the Motorcycle Industry Council. “This video series gives us the opportunity to showcase the entire ecosystem of powersports — from the machine to the dealer to the rider and — ultimately — to the industry’s tradeshow, AIMExpo. ‘2 Wheels 2 Ways’ will highlight the importance of a connected and engaged industry.”

MPN has already garnered great support from numerous powersports companies wanting to back “2 Wheels 2 Ways.” Various sponsorships are still available and are exclusive to product categories. The opportunity to get your brand involved is going fast. For inquiries into sponsorship packages, reach out to David Benson at (330) 670-1234 ext. 210 or email dbenson@babcox.com.

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About Motorcycle & Powersports News

Motorcycle & Powersports News (MPN) provides content for dealers, professionals and enthusiasts within the powersports industry. If a powersports dealer cares about it, MPN covers it. MPN is part of Babcox Media (Babcox.com), a 103-year-old multimedia content company focused on the aftermarket segments within auto care, tire, performance, collision, commercial trucking, auto dealer, and powersports.

About AIMExpo

Celebrating its 10th year, the American International Motorcycle Expo is North America’s largest powersports tradeshow with global reach. The Motorcycle Industry Council hosts this exposition on an annual basis to help Connect, Engage, and Unite the industry to address the opportunities and challenges in the powersports industry. AIMExpo 2024 will be held in Las Vegas at the world famous Las Vegas Convention Center from February 6-8, 2024.

About the Motorcycle Industry Council

The Motorcycle Industry Council, under its marquee market expansion brand, Ride With Us, is working to introduce everyone to the incomparable thrill of riding a motorcycle. The MIC is a not-for-profit trade association representing motorcycle manufacturers, distributors, aftermarket companies, dealers, retailers, and a variety of related organizations providing vital support to the powersports industry. The MIC advocates for fair policy and regulatory environments, works to deliver valuable data to the industry, and strives to bring the joy of riding to everyone, everywhere. Established in 1914, the MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. Keep up with the industry association on X @followMIC, online at MIC.org, and through the weekly MIC RideReport.

Source: MIC Events