AIMExpo 2025 Returns to Las Vegas Bigger and Better Than Ever

AIMExpo 2025 banner [678]

IRVINE, CA – May 14, 2024 – (Motor Sports NewsWire) – The Motorcycle Industry Council’s American International Motorcycle Expo is ready to rock the Las Vegas Convention Center again on February 5-7, 2025, for what is shaping up to be the third consecutive year of a record-breaking show. More than 150 exhibitors are already committed—over twice the number at the same time last year.

“This is the most innovative and thrilling time in powersports history, and we can’t wait to share that excitement at North America’s biggest powersports show,” said Cinnamon Kernes, Vice President of Market Expansion and Events at the Motorcycle Industry Council. “With AIMExpo 2025, we’re ready to give our exhibitors, dealers, and attendees an experience they’ll never forget.”

AIMExpo 2025 is already on track to be the biggest show yet, with OEMs out in full force. Suzuki, Kawasaki, Triumph, Moto Morini, and Segway will be on-hand to give attendees an up-close look at their newest lineups, and many more OEM partners will be announced. An expanded roster of distributors are lined up to showcase their exciting new products and services, including Automatic Distributors, Parts Unlimited, Rocky Mountain ATV/MC, and Turn 14 Distribution.

Returning in 2025 is the Italian Pavilion with numerous popular Italian brands. This will be one of several international pavilions planned to showcase the most cutting-edge and innovative powersports products from across the globe.

Additional new features planned for AIMExpo 2025 include:

  • AIMExpo Starting Line, an experiential area that will welcome attendees onto the show floor, with an expanded New Product Central, a charity auction hosted by NPA, motocross and MotoGP simulators provided by Moto Trainer, a movie lounge, and more.
  • The return of Disruptive Thinking, the main-stage education experience where industry thought leaders share outside-the-box strategies inspired by MIC Symposium to level-up businesses.
  • An expanded MIC Business Center with complimentary meeting rooms and business services, plus lunch, beverages and snacks, available to all MIC members.
  • AIMExpo Tech Sector, featuring technology solutions to help the powersports industry work faster, smarter, and better.
  • And of course, the return of the world-famous Industry Party Powered by Turn 14 Distribution, which now starts earlier to enable more networking and fun.

And that’s just the beginning. AIMExpo 2025 will be a can’t-miss event for powersports professionals.



The American International Motorcycle Expo is North America’s largest powersports trade show with global reach. The Motorcycle Industry Council hosts this exposition on an annual basis to help Connect, Engage, and Unite the industry to address the opportunities and challenges in the powersports industry. AIMExpo 2025 will be held in Las Vegas at the world-famous Las Vegas Convention Center from February 5-7, 2025. For additional information, please visit


The Motorcycle Industry Council, under its marquee market expansion brand, Ride With Us, is working to introduce everyone to the incomparable thrill of riding a motorcycle. The MIC is a not-for-profit trade association representing motorcycle manufacturers, distributors, aftermarket companies, dealers, retailers, and a variety of related organizations providing vital support to the powersports industry. The MIC advocates for fair policy and regulatory environments, works to deliver valuable data to the industry, and strives to bring the joy of riding to everyone, everywhere.

Established in 1914, the MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. Keep up with the industry association on X @followMIC, online at, and through the weekly MIC RideReport. For more information on MIC membership, visit

Source: AIMExpo

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