It’s Back! The MIC Dealer Roundtable – Third in the Series: Thursday, October 21, 10:00am Pacific

211015 The MIC Dealer Roundtable (678)

IRVINE, CA – October 15, 2021 – (Motor Sports NewsWire) – Gart Sutton returns to the Motorcycle Industry Council’s Symposium Series with another stellar line up of dealers for the third installment of the Dealer Roundtable. Jason Heller of Midland Motorsports and Alexander Smith of Malcolm Smith Motorsports will join Gart for a conversation about improving your staffing, inventory, and bottom-line. Discover valuable insights on enhancing the customer experience, maximizing existing resources, and growing your business.

Registration is free for all powersports dealers, and free for MIC members. Non-members and non-dealers can join the webinar for $50. Register now.

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Gart Sutton

Gart Sutton is a Powersports industry management consultant, retailing expert and avid rider. His skill-set includes keynote speaking, facilitating educational workshops and moderating dealer groups. In addition, Gart develops extensive training solutions for Powersports manufacturers/distributors while staying current with his on-site dealership training and consulting. He has moderated hundreds of Powersports 20-group meetings in the U.S. and Canada over the last 4-decades. Gart has authored over a dozen industry books and spoken to thousands of retailers, manufacturers, and distributors worldwide. His featured columns have been seen in Powersports Business and his industry insight has benefited many.

Jason Heller

Jason Heller is the General Manager of Midland Motorsports in Midland, Texas Midland Powersports is located in a new state-of-the-art 30,000 square foot facility, and they have been in business since 1980. They are a multi-line dealership selling and servicing Kawasaki, Suzuki, Polaris, Honda, GEM, Husqvarna, Texas Bragg Trailers vehicles. Their customers love the large selection of riding gear (both street and dirt), plus leathers, boots, and the latest accessories to be found in the Permian Basin. Over 400 helmets are on display. As a state licensed insurance agent, they offer on-the-spot insurance quotes and policies for motorcycles, sport, off-road, cruisers, ATVs, side by side and UTVs.

Alexander Smith

Alexander Smith is the General Manger of Malcolm Smith Motorsports in Riverside, California. When you’re raring to transform your Powersports dreams into reality, then check out Malcolm Smith Motorsports for an extensive inventory of UTVs, ATVs, Rzrs, side by sides, motorcycles, and other vehicles from leading manufacturers like Polaris Industries, Can-Am, and Honda. Their expertise in motorsports, adventuring, and racing translates into professional and knowledgeable customer service. Their finance directors are there to make purchases as smooth as possible, and their service department has over 75 years of combined experience in keeping each of their customers’ investments in top shape.

Learn More

Join the MIC as we chart the future of the powersports industry together.

NOT YET A MEMBER?  Join today to register for this symposium for free. Dealers/Retailers, CLICK HERE.  Aftermarket Manufacturers & Service Providers, CLICK HERE.  Questions on membership?  Contact us at [email protected]


The Motorcycle Industry Council, under its marquee market expansion brand, Ride With Us, is working to introduce everyone to the incomparable thrill of riding a motorcycle. The MIC is a not-for-profit trade association representing motorcycle manufacturers, distributors, aftermarket companies, dealers, retailers, and a variety of related organizations providing vital support to the powersports industry. The MIC advocates for fair policy and regulatory environments, works to deliver valuable data to the industry, and strives to bring the joy of riding to everyone, everywhere. Established in 1914, the MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. Keep up with the industry association on Twitter @followMIC, online at, and through the weekly MIC RideReport.

Source: Motorcycle Industry Council

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