Rick Alcon to Chair the MIC Dealer Advisory Council

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IRVINE, CA – February 10, 2021 – (Motor Sports NewsWire) — The Motorcycle Industry Council today announced Rick Alcon, of Team R&S Powersports Group in New Mexico, as chairman of the Dealer Advisory Council. Alcon was selected by the members of the DAC, including Curtis Sloan, Sloan’s Motorcycle ATV; Kim Harrison, Coleman PowerSports; Bob Althoff, Farrow Harley-Davidson and owner of Dealernews; and Kevin Lackey, Freedom Powersports.

Rick Alcon to Chair the MIC Dealer Advisory Council

Rick Alcon

“Since 2013, the Dealer Advisory Council has been an important conduit between riders, dealers, OEs, aftermarket companies and the MIC Board of Directors,” said Erik Pritchard, president and CEO of the Motorcycle Industry Council. “Rick brings decades of industry and leadership experience, which will help continue to make the DAC an invaluable resource for dealers across the country.”

For 35 years, Alcon has served as Team R&S Powersports Group president and CEO. Further demonstrating his deep involvement in motorcycling, he is also the chairman for the New Mexico OHV Program Advisory Board, a multiyear chairman of a 20 Group, a member of the New Mexico Motorcycle Dealers Leadership Board, and a lifelong member of the American Motorcyclist Association.

“As our industry continues the work to manage legislative issues, create enhanced distribution channel experiences, and promote ridership, the MIC Dealer Advisory Council is poised to play an increasingly important role in the industry,” Alcon said. “We look forward to being more accessible to MIC dealer members and developing a stronger, more meaningful relationship with the MIC Board of Directors. Together we can further our mutual goal of guiding the powersports industry into the future.”

About Motorcycle Industry Council

The Motorcycle Industry Council exists to preserve, protect, and promote motorcycling through government relations, communications, media relations, statistics and research, aftermarket programs, data communications standards, and involvement in technical and regulatory issues. As a not-for-profit national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers, and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories, and related services, and members of allied trades such as insurance, finance and investment companies, media companies, and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Keep up with the industry association on Twitter @followMIC and at MIC.org.

Source: Motorcycle Industry Council 

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