After almost 40 Years, ABC Harley-Davidson of Waterford, Michigan Sells with Help from George Chaconas of Performance Brokerage Services

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Harley-Davidson and new car dealership broker, George C. Chaconas of Performance Brokerage Services announces the sale of ABC Harley-Davidson of Waterford, Michigan from Edwin Alder and Dennis Atherton to Dwane and Kari Cannady and Larry and Mary Clark.

IRVINE, CA – October 31, 2019 – (Motor Sports NewsWire) – Performance Brokerage Services, a new car and Harley-Davidson dealership broker is pleased to announce the sale of ABC Harley-Davidson of Waterford, Michigan from Edwin Alder and Dennis Atherton to Dwane and Kari Cannady and Larry and Mary Clark.

Harley-Davidson motorcycle loyalists, Edwin Alder and Dennis Atherton dreamed of building the best Harley-Davidson dealership and outfitter in the Oakland County area. In 1981, starting their first motorcycle store located in Pontiac, Adler and Atherton developed a business philosophy of service to customers, hard work and dedication. By 1985, their commitment paid off and expansion was necessary, so they moved the business to its current location on M-59 in Waterford, Michigan. As five-time Circle of Excellence Award winners, Adler and Atherton have much to be proud of and were ready to retire. Following the sale, Alder commented, “After almost 40 years in the business, it was time for my Partner, Dennis, and me to officially retire. George Chaconas successfully sold our first Harley-Davidson dealership, so it was a very easy decision to engage him to sell our last dealership. The Harley-Davidson motorcycle business has been very difficult the last several years. We went through several offers, but George found a great first-time buyer to acquire our dealership; a former Harley-Davidson General Manager and his business partner. I want to thank George very much for his professionalism, commitment, discipline and perseverance. The buy-sell market has changed and if you are considering retiring or just want out, now is the time to call Performance Brokerage Services!”

Over the last 5 years, Performance Brokerage Services has represented for sale over 250 automotive and motorcycle dealerships making it the highest volume automotive and motorcycle dealership brokerage firm in North America. George C. Chaconas, the exclusive agent for this transaction commented, “It was a great pleasure working with Ed and Dennis to help them move into retirement after almost 40 years. I wish them well in the next chapter of their life. Helping Dwane acquire his first dealership after many years of searching for the right fit was a great accomplishment. We worked well together, and I know this will be a great endeavor for him.”

Dwane Cannady, a first-time buyer, was the General Manager for a Harley-Davidson dealership in the Pacific Northwest for over 10 years. Wanting to move back to the Midwest and own and operate his own dealership, he was very excited to acquire ABC Harley-Davidson with Partners, Larry and Mary Clark. Cannady comments, “Buying or selling, you need a broker who sticks with it and gets the job done. George Chaconas is that guy. Our three-year dream of purchasing a Harley-Davidson dealership would not have happened without George and his efforts.”

The dealership will remain at its current location at 4405 Highland Road (M-59) in Waterford, Michigan 48328, but will be renamed Arsenal Harley-Davidson.

About Performance Brokerage Services

Performance Brokerage Services, an auto dealership broker, specializes in professional intermediary services to buyers and sellers of automotive, commercial truck, Harley-Davidson and Powersports dealerships.

The company offers a different approach by providing complimentary dealership assessments, no upfront fees, no reimbursement of costs and is paid a success fee only. Performance Brokerage Services gets paid only after the client gets paid.

With nearly 30 years of dealership brokerage experience, the company utilizes an extensive network of industry related accountants, attorneys, hundreds of registered buyers and enjoys longstanding relationships with most of the auto manufacturers. The intermediaries at Performance Brokerage Services have been involved in well over 600 transactions. Pledging loyal and unwavering representation, confidentiality is vigilantly protected during the selling process and after the transaction closes.

For more information about the services offered by Performance Brokerage Services, visit

Source: Performance Brokerage Services

Performance Brokerage Services