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GLENDORA, CA – May 22, 2019 – (Motor Sports Newswire) – Toyota has extended its agreement to serve as the Official Car of NHRA. As such, the distinguished automotive brand will have a season-long presence at NHRA Mello Yello Drag Racing Series events and will be featured prominently in NHRA’s television broadcasts.
“As NHRA continues to grow, it is an absolute pleasure to have Toyota extend our partnership,” said Brad Gerber, chief development officer for NHRA. “As we continue to push the limits within NHRA drag racing, we will continue to push with Toyota as our partner in new initiatives like the recent Unfinished Business competition.”
Toyota will receive trackside signage, in-venue video ad placements and bannering rights. At select events, Toyota will have an expanded presence as part of NHRA’s popular Nitro Alley, where fans experience interactive displays and activations from valued brand partners. Fans received a special treat courtesy of Toyota earlier this year when the Official Car of NHRA provided uniquely-wrapped Toyota Camrys for the NHRA Unfinished Business competition featuring NHRA Legends as part of the 50th annual AMALIE Motor Oil NHRA Gatornationals.
“Toyota is looking forward to extending a relationship with the NHRA that dates back to 2002,” said Laura Pierce, General Manager, Motorsports, Toyota Motor North America. “Having served as the Official Car of the NHRA since 2014, it’s provided a platform to work with our local dealers and regions, as well as being able to promote our Toyota product lineup to a very loyal NHRA fan-base across the nation.”
In addition to serving as the Official Car of the NHRA, Toyota also supports five prominent race teams including that of current Funny Car World Champion, J.R. Todd. Other Toyota drag racers include Antron Brown, Doug Kalitta, Richie Crampton and Shawn Langdon.
About Toyota
Toyota (NYSE: TM), creator of the Prius hybrid and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota and Lexus brands. Over the past 60 years, we’ve built more than 38 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 47,000 people (over 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold nearly 2.8 million cars and trucks (2.4 million in the U.S.) in 2018 – and about 87 percent of all Toyota vehicles sold over the past 16 years are still on the road today.
About NHRA
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series, and E3 Spark Plugs NHRA Pro Mod Drag Racing Series presented by J&A Service. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers NHRA Jr. Street program for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. In addition, NHRA owns and operates four racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on Facebook, YouTube and Twitter.
Source: National Hot Rod Association
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