Porsche worldwide deliveries in 2018 break record

Sports car manufacturer raises total to more than 256,000

STUTTGART, GERMANY – January 10, 2019 – (Motor Sports Newswire) – Dr. Ing. h.c. F. Porsche AG delivered 256,255 vehicles worldwide in 2018, more than ever before. This represents a growth of four percent compared to the previous record the year before. Of the model series, the Panamera recorded the strongest growth with a 38 percent increase to 38,443. The 911 also experienced a double-digit rise: Despite the release of a new generation late in 2018, 911 deliveries increased by ten percent to 35,573 vehicles.

“The capacity of the 911 to fascinate is stronger than ever,” said Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG. “We just celebrated the world premiere of the new 911 at the end of the year at the Los Angeles Auto Show, and yet our sports car icon once again inspired more customers in 2018 than in the previous year.”

The Macan was still the most successful model by volume with 86,031 vehicles, just ahead of the Cayenne with 71,458 deliveries.

China: again the largest individual market
The Chinese market held on to pole position for deliveries in 2018. Growth in this market reached 12 percent, totaling 80,108 units. In second place was the United States, with an increase of three percent to 57,202 vehicles. Deliveries in Europe came in slightly below the previous year’s figures.

Porsche worldwide deliveries in 2018 break record

“The switch to the new WLTP test cycle and gasoline particle filters in Europe mean that we faced significant challenges in the fourth quarter of 2018, and these will continue to be felt in the first half of 2019. On top of that, we stopped offering models with diesel engines in February 2018,” Detlev von Platen added.

Full years
2017 2018 Difference
Worldwide 246,375 256,255 4 %
Europe 80,262 77,216 -4 %
Germany 28,317 27,541 -3 %
America 67,714 70,461 4 %
USA 55,420 57,202 3 %
Asia-Pacific, Africa
and Middle East
98,399 108,578 10 %
China 71,508 80,108 12 %

About Porsche Cars North America, Inc. | One Porsche Drive, Atlanta, GA 30354 USA

Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of the Porsche 911, 718 Boxster and 718 Cayman; Panamera; and Cayenne and Macan. Headquartered in Atlanta, Georgia since 1998, PCNA is also home to the first Porsche Experience Center in North America featuring a module-based 1.6 mile driver development track, business center, and fine dining restaurant, 356.The company operates a second Porsche Experience Center near Los Angeles. That 53-acre complex features a driver development track with eight educational modules totaling 4.1 miles, a business center, and Restaurant 917. PCNA employs over 300 people who provide parts, service, marketing, and training for 190 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the Porsche brand’s 70-year history of leadership in the advancement of vehicle performance, safety, and efficiency. PCNA is an indirect wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.

At the core of this success is Porsche’s proud racing heritage that boasts some 30,000-plus motorsport wins to date.

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Source: Porsche Cars North America, Inc.

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