SEMA 2019 Global Media Award goes to VP’s STAY FROSTY™ Race-Ready Coolant


SAN ANTONIO, TX – November 12, 2018 – (Motor Sports Newswire) –  VP Racing Fuels STAY FROSTY™ Race Ready Coolant was one of fourteen new products voted best by SEMA’s panel of international media in Las Vegas recently.

“VP is recognized around the world as the leader in liquid technology and we’re accustomed to helping competitors win races, championships, and extend engine life,” said Alan Cerwick, VP Racing Fuels President and CEO. “In receiving this prestigious award it shows consumers and resellers that we continue to be on the forefront of developing products the market needs. Our R&D team worked hard all year, as they always do, and this award is not just for STAY FROSTY but for them as well.”

Overheating an automotive or motorcycle engine will not only ruin an outing but can cause significant, costly damage. The technology employed in STAY FROSTY High Performance and STAY FROSTY Race Ready Coolant is aimed at helping engines stay healthy, and in race engines can reduce temperatures by as much as 100°F. An added bonus – since there’s no glycol, means track surfaces won’t get slippery if there’s a spill or leak.

“VP has an unrelenting desire to improve, to make something better,” said
Bruce Hendel, VP’s Vice President, North America Sales – Race Fuels & Consumer Products. “Our new STAY FROSTY™ line and Classic™ Lubricant lines are just a few of the many new products customers can count on to power and protect their passions.”

For more information about VP and its products for racers, enthusiasts, and general consumers visit

About VP Racing Fuels

VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975. VP is also the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, Pirelli World Challenge, PDRA, Rally America, SCORE, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies.

As part of a retail branding program, gas stations and convenience stores across the North America are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing. VP’s most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines. More information is available online at

Source: VP Racing Fuels, Inc.

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