Yamaha Motor Corporation, USA Returns for Sixth Year at AIMExpo Presented by Nationwide

AIMExpo 2018

Founding OEM Exhibitor to Showcase New Models, Including Demo Ride Debut of the Revolutionary NIKEN Leaning Multi-Wheel Motorcycle

IRVINE, CA – August 22, 2018 – (Motor Sports Newswire) – The American International Motorcycle Expo presented by Nationwide (AIMExpo) welcome the return of Yamaha Motor Corporation. USA (Yamaha) for its sixth year as an OEM exhibitor at the show’s Las Vegas debut. The renowned brand was one of the original OEM participants at the very first AIMExpo presented by Nationwide in 2013, and will showcase its new lineup of models, accessories and apparel both inside Mandalay Bay Convention Center and at AIMExpo Outdoors! from October 11-14.

AIMExpo - Yamaha

“Since the inception of AIMExpo presented by Nationwide in 2013 Yamaha has leveraged the show’s multi-faceted platform with a wide range of activities,” said Larry Little, Vice President & General Manager, MIC Events. “Their engagement with dealers, members of the media, and consumers has included global debuts of new models and concept bikes, to demo rides and seminars. They’ve continuously made the most of their investment in AIMExpo presented by Nationwide, and we look forward to their presence in Las Vegas.”

Yamaha’s “Motorcycles for Life” philosophy will encompass all of its efforts in Las Vegas, with an all-new model making its debut at the show. While their showcase of new models like the 2019 Tracer 900GT sport tourer and the all-new NIKEN Leaning Multi-Wheel (LMW) motorcycle will highlight their booth space on the showfloor, the presence of these models and other Yamaha products at AIMExpo Outdoors! will anchor their efforts. Licensed motorcyclists will be able to experience Yamaha’s lineup first hand, including the North American demo ride debut of the NIKEN LMW.

AIMExpo - Yamaha

“AIMExpo has proven to be a solid platform for Yamaha to reach multiple important audiences,” said Mike Doughty, General Manager of Yamaha’s Motorcycle Group in the U.S. “We are excited to return to the show again this year, particularly for its move to Las Vegas, and continue to demonstrate our commitment to providing exciting motorcycles with exceptional quality and value for riders of all ages and all stages of their motorcycling life.”

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About American International Motorcycle Expo presented by Nationwide

The American International Motorcycle Expo presented by Nationwide (www.aimexpousa.com) was created to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling and powersports in the U.S. and North America, and delivers an efficient and energetic market-timed expo platform for B2B and B2C in the greater powersports industry. AIMExpo presented by Nationwide is the single most important event of its type in the North American market and has international impact within the motorcycling and powersports community. AIMExpo presented by Nationwide is produced by the Motorcycle Industry Council (www.mic.org).

Source: Motorcycle Industry Council

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