Program increases exposure and enhances connectivity between exhibitors and buyers at PRI Show
ALISO VIEJO, CA – June 19, 2018 – (Motor Sports Newswire) – Following a successful launch last year, the Featured Products Showcase will return to the 2018 Performance Racing Industry (PRI) Trade Show, December 6-8 at the Indiana Convention Center in Indianapolis, giving exhibitors and attendees unprecedented product access and exposure during the three biggest business days in racing.
This year’s Featured Products Showcase, located in the new Lucas Oil Exhibit Area, will enable exhibitors to further highlight their products and increase connectivity with buyers at the world’s premier gathering of motorsports professionals through marketing and promotional exposure before, during, and after the PRI Show.
“The overwhelmingly positive response we received from last year’s inaugural program reflects the significant value to both buyers and exhibitors,” said PRI General Manager Bill Miller. “The Showcase makes it easy for buyers to see hundreds of relevant products in one location, and for motorsports media professionals in attendance to gain increased access to these amazing products so they can report on them.”
For buyers, the Featured Products Showcase makes it possible to see all the top products at the PRI Show in one place and easily identify where to find them on the Show floor.
“I like the Featured Products Showcase because we get to see new products without having to go booth to booth. We can just look around the Showcase and see what’s new,” said Jared Johnson of Kennard Speed Freakz. “It’s all in here for you in one area, as opposed to having to walk the entire Show trying to find all the new products.”
Exhibitors can enter an unlimited number of products into the Featured Products Showcase. Cost is $50 for the first entry and $75 for each additional product before November 8, 2018. Following the deadline, products must be submitted on-site and will be accepted based on space availability. The cost for on-site entries is $100 for the first product and $125 for each additional item.
All entered products will be professionally photographed on-site for future promotional use, and a description will be displayed alongside the product in the Featured Products Showcase. Additionally, participants will receive promotional signage to use in their booth, product promotion on PRI’s social networks, and additional exposure during the Featured Products Showcase Media Breakfast on Friday, December 7.
Exhibitors can increase their exposure by purchasing an upgrade option that includes placement in the Featured Products Preview section of the official PRI Trade Show Guide, published as the November issue of Performance Racing Industry magazine, as well as inclusion in the 2019 Products Preview section in the PRI Show wrap-up issue in early 2019. Both listings will include a photo, company name, and product description. In addition, upgraded companies will be listed on Featured Products Showcase meter board signage at all entrances to the 2018 PRI Show.
“Exhibitors can substantially increase their ROI at the PRI Show by taking advantage of all the promotional opportunities available through the Featured Products Showcase,” said Miller. “It’s another easy way to increase their business impact at the three-day trade-only event.”
The 2018 PRI Trade Show will feature over 1,100 companies exhibiting in more than 3,300 booths, showcasing the latest developments in auto racing technology to tens of thousands of buyers from all 50 states and 70 countries.
In addition, the days leading up to and including the PRI Show, which have come to be known as Race Industry Week, will offer a range of motorsports-related activities in and around the Indiana Convention Center beginning on Monday, December 3. Numerous conferences, seminars and other special events will offer unlimited business opportunities and provide invaluable insight on the latest technologies and how to apply them throughout the racing world.
About Performance Racing Industry
Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry’s key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry , and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com or pri2018.com.
Source: Performance Racing Industry