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EnduroCross teams with Electric Bike Events for eMTB Experience, kicking off August 25 in Prescott Valley, AZ
IRVINE, CA – April 25, 2018 – (Motor Sports Newswire) – The 2018 AMA EnduroCross Series is proud to introduce the first-ever EnduroCross eMTB Challenge Series! Through cooperation with international tradeshow organizer, E.J. Krause & Associates (EJK) and Electric Bike Events, LLC, this series within a series brings pedal-assist electric mountain bikes together with America’s most extreme indoor off-road motorcycle competition, and also brings with it the eMTB Experience where fans can test ride the latest models on a purpose-built test track.
The eMTB Experience will be featured at four rounds of the six-round 2018 AMA EnduroCross Series where the public will be welcomed to demo a wide variety of electric mountain bikes on Saturday and Sunday. The EnduroCross eMTB Challenge Series will take place at the same four rounds on the Sunday after AMA EnduroCross. The first round of the eMTB Experience and eMTB Challenge Series will take place August 25 in Prescott Valley, Arizona, the opening round of the 2018 AMA EnduroCross Series.
“Many of our EnduroCross riders use mountain bikes for cross-training and when they had the chance to test ride electrified versions, they all talked about how similar it was to riding off-road bikes. So it made sense to bring the two together,” explained Race Organizer, Corey Eastman of Bonnier Corporation. “We think fans will really enjoy the opportunity to try something new in such a fun environment.”
In the eMTB Experience, consumers will be able to browse showcases from electric mountain bike manufacturers, along with mountain bike accessory suppliers and local bicycle dealers. The closed-loop dirt test track (separate from the EnduroCross race course) will feature a number of terrain elements designed to highlight the handling features and pedal power of an electric mountain bike. There will be no limit as to the number of bikes an individual can test ride, however, all riders must be a minimum age of 16 to participate.
The eMTB Challenge Series will be held inside the arena on Sunday on a specially tailored race course, sure to be a never-before-seen format for eMTB racers. The entire venue is a unique prospect for the growing sector of eMTB, bringing together fans, racers, vendors and athletes to experience the product firsthand, learn about the technology and see the possibilities of pedal-assist mountain biking.
“We’re excited to bring this rare opportunity to fans where they can test ride the same machines that will be used in competition,” said Ron Askins, Senior Vice President of EJK. “Fans can ride a pedal-assist mountain bike for themselves, and then see what the same bikes are capable of in the hands of racers during Sunday’s eMTB Challenge.”
2018 eMTB Challenge Series Schedule
| August 26, 2018 | Prescott Valley, AZ | Prescott Valley Event Center |
| September 23, 2018 | Reno, NV | Reno-Sparks Livestock Events Center |
| October 21, 2018 | Denver, CO | National Western Events Center |
| November 4, 2018 | Nampa, ID | Ford Idaho Center |
| * Subject to Change |
2018 AMA EnduroCross Championship Schedule
| August 25, 2018 | Prescott Valley, AZ | Prescott Valley Event Center |
| September 15, 2018 | Costa Mesa, CA | Racetrack at OC Fairgrounds |
| September 22, 2018 | Reno, NV | Reno-Sparks Livestock Events Center |
| October 20, 2018 | Denver, CO | National Western Events Center |
| October 27, 2018 | Everett, WA | XFINITY Arena |
| November 3, 2018 | Nampa, ID | Ford Idaho Center |
| * Subject to Change |
Racers will have the opportunity to compete on a modified EnduroCross course on Sunday. The eMTB Experience will allow fans to test ride the latest models on a purpose-built test track on both Saturday and Sunday during the scheduled race weekends.
About Electric Bike Events, LLC
Based in Bethesda, MD, Electric Bike Events creates experiential programs to enable the riding public to test our ebikes of all kinds and tracks rider demographics and preferences to help the manufacturers, parts and accessory companies better understand their customer. In addition to test track programs, Electric Bike Events also conducts industry trade conferences for bike dealers and supports major industry events with test track programs.
About Bonnier Corporation
Bonnier Corporation is one of the largest special-interest publishing groups in the United States, with more than 30 multichannel brands extending into all platforms including magazines, digital media, books, events and product licensing. Bonnier Corp.’s brands include Popular Science, Saveur, Field & Stream, Popular Photography, Destination Weddings & Honeymoons, Cycle World, Working Mother and Outdoor Life. Bonnier Corp. is owned by Sweden-based Bonnier AB, a multichannel media conglomerate operating in 15 countries.
Source: Bonnier Motorcycle Group
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