Triumph Implements Distribution Change in the Indonesian Market with Nusantara Group

ATLANTA, GA – January 30, 2026 – (Motor Sports NewsWire) – Triumph Motorcycles has appointed Nusantara Group as its new distribution partner for the Indonesian market, effective from 1st February 2026.

Triumph and Nusantara Group will work together to manage the importation, sale, and distribution of Triumph Motorcycles and products as well as the ongoing development of the Triumph brand within the Indonesian market.

Nusantara Group is planning to set up an all-new dedicated Triumph dealer network across Indonesia totaling nine sites. The first Triumph store will be opened in Jakarta with two further stores opening in 2026; a second store in Jakarta: and third in Bandung. These new stores will offer customers Triumph’s industry-leading brand experience, in state-of-the-art facilities, delivered by highly trained personnel, providing the highest level of service, after sales and customer care.

As one of the potential growth markets within the ASEAN markets, Indonesia is an important market to Triumph. From the very start, Nusantara will offer a wide selection of motorcycles from Triumph’s range including Modern Classics, Roadsters and Adventure models to Indonesian consumers. Triumph’s Modern Classic range, from the fun, accessible 400cc models, to the stylish 900cc and premium specification 1200cc motorcycles, are expected to be the most popular with Indonesian consumers. The award-winning Speed 400, and Scrambler 400 X will be available in Indonesia for the first time, as Nusantara aims to make the Triumph brand even more accessible to riders within Indonesia.

Paul Stroud, Chief Commercial Officer, Triumph Motorcycles Ltd, United Kingdom, said: “We are extremely pleased to be entering into partnership with the Nusantara Group in Indonesia, which will create further opportunities for the Triumph brand to grow within the Indonesian market. This step will make our premium Triumph motorcycles even more accessible to riders across Indonesia, and we look forward to welcoming more fans and customers to Triumph.”   

Mr. Joe Ferry, CEO and owner of Nusantara Group, Indonesia added: “Nusantara Group is honoured by the trust Triumph Motorcycles has placed in us to represent this iconic brand in Indonesia. With our strong local market expertise, we are committed to building and growing Triumph’s presence nationwide. Triumph’s rich heritage and premium motorcycles strongly resonate with Indonesian riders, and we look forward to delivering an exceptional product range supported by a world-class dealer network and customer experience.” 

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For further information contact:
Lisa Jones (Global PR, Sponsorship Manager & Events Manager)
on [email protected]

Dennis A. Kadaruskan (Head of PR, Nusantara Group)
on [email protected]

ABOUT TRIUMPH

First established in 1902, Triumph Motorcycles celebrated 120 years of motorcycle manufacture in 2022. For more than three decades, Triumph Motorcycles has been based in Hinckley, Leicestershire, and has produced iconic bikes that perfectly blend authentic design, character, charisma, and performance.

A GLOBAL BRITISH SUCCESS STORY

Record global sales of 141,683 motorcycles were delivered in Triumph’s latest Financial Year (FY25: July 2024-June 2025), through a network of 950 dealers in 68 countries, confirming Triumph Motorcycles’ position as the largest British motorcycle manufacturer.

Triumph currently employs around 3,000 personnel worldwide and has subsidiary operations in the UK, North America, France, Germany, Spain, Italy, Japan, Sweden (Scandinavia), Benelux, Brazil, China, and Thailand as well as a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire, and Thailand plus CKD facilities in Brazil and India.

A WORLD-CLASS RANGE

With a laser-sharp focus on what riders across the world are looking for, a passion to deliver the perfect ride for every customer, and attention to detail that delivers the highest quality motorcycles, Triumph offers a growing range of category-leading motorcycles spanning Modern Classics, Roadsters and Adventure bikes. From the accessible Speed 400cc TR series to the Rocket 3 with its powerful 2500cc engine, every model exemplifies Triumph’s iconic style, quality and performance.

Delivering a fun, agile and confidence-inspiring ride for riders of all ages and experience levels, the Speed 400 and Scrambler 400 X launched in 2023 with a brand-new single engine platform (TR Series), representing incredible value for money and bringing Triumph to a whole new generation of riders. The range has now expanded to include the Scrambler 400 XC.

The Modern Classics feature Triumph’s legendary Bonneville twin engine. Famously named to celebrate Triumph’s 1956 land speed record on the Bonneville Salt Flats in Utah, USA, the Bonneville was the original British superbike and a race-winner straight out of the crate, chosen by famous motorcyclists of the past for its handling, style, and character. Now, the Bonneville family has evolved, with rider-focused technology and cool custom style. The range includes the Bonneville Bobber, Bonneville Speedmaster, Speed Twin 900, Speed Twin 1200, Scrambler 900, Scrambler 1200 and the iconic Bonneville T120 and T100.

The Roadsters start with the agile and popular Trident 660 and sporty Daytona 660 then the Street Triple 765, and finally the Speed Triple 1200 RS and RX. For adventure riders, Triumph has a complete line-up of epic Tigers, starting with the Tiger Sport 660 and Tiger Sport 800, moving up to the Tiger 900 range, and finally to the Tiger 1200 range.

Triumph’s debut in the competitive off-road arena has delivered outstanding results, with race wins and podium finishes for the TF 250-X, TF 450-RC, TF 250-E, and TF 450-E, which have all delivered at the highest level on some of the off-road world’s most competitive stages. 2025 also saw the addition of a TF 450-X and two new cross-country models, the TF 250-C and TF 450-C.

In October 2025, Triumph Motorcycles launched its first electric youth motorcycles; the new Triumph TXP range, powered by OSET. This collaboration with the OSET team, who joined the Triumph family in 2022, has resulted in four new models with scalable electric performance, premium design, and built-in safety features for children as young as three. Each bike is engineered from the ground up with age-specific frames, geometry, controls, and components, optimised for the rider’s size and experience.

TRIUMPH RACING

Triumph has a glorious racing history, competing in and winning races in almost every class and field of motorcycle sporting achievement, from winning the second ever Isle of Man TT in 1908, to the thrilling last-lap victory at the legendary Daytona 200 by Brandon Paasch on the Street Triple 765 in 2022.

Triumph’s racing legend continues as the exclusive engine supplier to the FIM Moto2™ World Championship since the start of the 2019 season. Triumph Motorcycles provides all the teams with race-tuned 765cc triples, each of which is based on the class-leading Street Triple RS powerplant. Redefining the class, Triumph broke record after record in the inaugural year, including the first ever +300km/h Moto2™ top speed. Reflecting these great successes, the wonderful feedback, and partnerships that Triumph have had with the riders and their teams, and the incredible response from Triumph fans across the world, Triumph and Dorna, decided to extend the relationship in 2021 and again in 2023, signing a new contract for another five years of racing: 2025 – 2029.

Triumph is working with PTR Triumph Factory Racing to participate in the 2025 World Supersport Championship. Tom Booth-Amos and Oli Bayliss are racing on the Street Triple 765. Macadam Triumph Factory Racing continues with British Supersport riders Luke Stapleford (2024 vice-champion) and Max Wadsworth. In the National Sportbike Championship, the team has a four-rider lineup on the Daytona 660; Brodie Gawith, Jayden Martin, Katie Hand and Lewis Smart, along with PHR Triumph’s Harrison Dessoy.

In 2023, Triumph announced its intention to compete in the 2024 MXGP/MX2 and SuperMotocross World Championships, and after a successful first season, is racing with a four-rider team for 2025. Jalek Swoll, Austin Forkner, Jordon Smith, and Mikkel Haarup are racing for the British manufacturer, competing on both coasts of Supercross and the full Pro Motocross series with the TF 250-X. Triumph earned its first Main Event win in Supercross in February 2025, and has enjoyed podium finishes in the Pro Motocross series in ’24 and ‘25. In the FIM MX2 World Championship Camden McLellan is competing for a second year aboard Triumph machinery, alongside Guillem Farres with podium results from ’24 and ’25, as well as a first moto win in April 2025.

In September 2024 Triumph revealed Motorsport legend and former world champion Paul Edmondson has officially been appointed Team Manager of Triumph Factory Racing’s enduro programme, which will see the brand represented at the highest levels of enduro competition worldwide. In 2025, Jonny Walker took 2nd place overall in the SuperEnduro World Championship on his TF 250 and finished the 2025 Red Bull Erzbergrodeo on a near-standard TF 250-E four-stroke. Racing for Triumph in EnduroGP aboard the TF 250-E, is the experienced duo of Jamie McCanney and Mikael Persson. Triumph competed at its first International Six Days Enduro in August with the TF 250-E contributing to Italy’s World Team Trophy victory and Team Sweden’s first podium in decades, as well as impressive top five individual finishes overall.