Sturgis Motorcycle Museum Announces Key Events for 2026 Rally, Plus First-Ever Live Stream of Hall of Fame Induction

STURGIS, SD – July 16, 2026 – (Motor Sports NewsWire) – The Sturgis Motorcycle Museum & Hall of Fame is revving up for an action-packed schedule during the 2026 Sturgis Rally. While the annual Hall of Fame Induction Breakfast remains a cornerstone of the rally, the museum has an expanded lineup of public events, alongside a historic digital broadcast milestone.

Celebrating Women in Motorcycling at the second annual Pearl’s Jam

On Monday, August 10, from 9:00 a.m. to 3:00 p.m., the museum will host Pearl’s Jam. Named in honor of Pearl Hoel, wife of Pappy Hoel and co-founder of the Sturgis Rally, the event celebrates the vital contributions of women in motorcycling.

This year’s Pearl’s Jam recognizes the posthumous induction to the Hall of Fame for two legendary female motorcyclists: Bessie Stringfield, the “Motorcycle Queen of Miami” who famously broke racial and gender barriers by riding solo across the U.S. in the 1930s and 40s, and Mary McGee, a pioneering racer who became the first American woman to compete in motorcycle road racing and motocross. The event will also spotlight Florence Emde, the trailblazing matriarch of a multi-generational racing dynasty who features prominently in a new book about her racing champion husband, Floyd Emde.

In addition to historic tributes, attendees will witness the reveal of a custom, specialized piece of art by Dana KT of Metalwood Garage, designed to celebrate the modern experiences of women in the sport.

Noted motorcycling women will be in attendance throughout the day, including past Pearl Hoel Legacy Award recipients and the 2026 Pearl Hoel Award winner, Heather Callen.

Named for Pearl Hoel, the Pearl Hoel Legacy Award celebrates people who leave the motorcycle world better than they found it. Heather Callen, the “heart” of the longest running independent motorcycle media outlet, Cycle Source, was recently named the winner of the award for 2026. She has handled almost every task imaginable in the business: editor, photographer, event organizer, production manager, accountant, travel coordinator, television producer and problem solver. She’s the friendly face that’s part of every Cycle Source event.

History in the Making: Free Live Stream of the Hall of Fame Induction Breakfast

For the first time in history, the perennially sold-out Hall of Fame Induction Breakfast will be accessible to fans worldwide. The entire induction ceremony, which takes place in Deadwood on Wednesday, August 12, will be live streamed at no charge. For those unable to watch live, the video broadcast will remain available for free, on-demand viewing throughout the year. A link to the live stream is on the Museum’s website.

Hall of Famers on Main Street for the Inductee Meet & Greet

The celebration continues the day after the HOF breakfast. On Thursday, August 13, starting at 11:00 a.m., the museum will host the popular Inductee Meet & Greet event. This public gathering offers a rare opportunity for rally attendees to meet, chat with, and get autographs from the newly inducted 2026 HOF members alongside returning Hall of Fame legends.

Celebrating the 250th with S&S Cycle Custom Bikes

The S&S Cycle Independence Tour is a showcase of six custom motorcycles built specifically to celebrate 250 years of American independence. The tour makes its Sturgis Rally stop at the Museum from 9am to 4pm on Friday, August 14. S&S will spotlight six bikes from the top custom bike builders in the country and is showcasing them on this nationwide tour.

“The team here at the Museum continues to seek more opportunities to connect the Museum with riders around the country,” said Museum Executive Director Heidi Haro. “Pearl’s Jam, the Meet & Greet with inductees and the Hall of Fame live stream are celebrations of the special things that the museum offers to the riding community.”

ABOUT THE STURGIS MOTORCYCLE MUSEUM AND HALL OF FAME

Founded in 2001, the non-profit Sturgis Motorcycle Museum and Hall of Fame is located at the heart of the world’s largest motorcycle event, the annual Sturgis Rally. It is a top, year-round tourist destination in South Dakota and is considered a “must see” experience for visiting riders. The museum’s collection features over 80 vintage and custom motorcycles, which is one of the world’s largest permanent collections of custom and modified motorcycles. The exhibits also feature an extensive collection of art, including paintings, illustrations, and sculptures. The Museum’s Hall of Fame, which precedes the opening of the museum, includes nearly 280 noted individuals from the motorcycle industry and motorcycle culture around the world. The annual Hall of Fame induction ceremony takes place during the Sturgis Rally each August. The Sturgis Motorcycle Museum is a proud participant in the South Dakota Gives fundraising program.

Source: Sturgis Motorcycle Museum & Hall of Fame

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