Wild Ass Seat Cushions Teams Up with Industry Veteran Larry Middleton

BRAINERD, MN, – December 15, 2025 – (Motor Sports NewsWire) – Wild Ass, the Minnesota-based innovator known for premium motorcycle air seat cushions, is expanding its reach by hiring Larry Middleton to implement an outgoing call and customer service center to build a stronger and more well-trained dealer base. Middleton started work in the powersports industry in 1984 working as a road rep for smaller mid-western distributors and then as a warehouse manager for Tucker Rocky. He returned to the “road” for Tucker Rocky in the Minnesota area for 20 years before buying a resort and building a hospitality business.

“When I heard the Middletons sold their resort, I knew he was my guy! We needed someone with his powersports skillset here at Wild Ass and the timing was perfect. I am excited to have him officially on the team!” says owner/founder Craig Johnson. Larry will be calling on dealers across the country to pay special attention to the effectiveness of the Wild Ass seat cushions, but also the profitability of selling the product.

“It keeps people riding longer,” says Middleton. “I have worked seasonally with Craig and the crew at Daytona Bike Week the last few years and it’s amazing to see what these medically engineered cushions can do to revolutionize one’s ride.” Stay in touch with Larry Middleton at [email protected] or call him during business hours at 612-986-6060 direct to see how Wild Ass products can make your customers keep riding longer.

For more information, visit www.wild-ass.com.

About Wild Ass Seat Cushions

Wild Ass designs and manufactures premium air cushion seating systems engineered to reduce pressure points, vibration, and heat for riders and drivers across multiple platforms. Based in Brainerd, Minnesota, the company’s products are made from medical-grade materials and proudly tested across America’s most demanding road and trail environments.

Source: Wild Ass 

####