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The Viper 400, a Collectible Showbike Unveiled at EICMA 2024, is up for Auction
- Triumph Motorcycles Italia will auction the Triumph Viper 400, a special one-off created by Milanese atelier Noisy-Style based on the Speed 400
- Organised by the international specialist operator Charity Stars, the auction is now live and all proceeds will be donated to “Save the Children”
- The Triumph Viper 400 is a collector’s showbike developed in collaboration with designer Rodolfo Frascoli
ATLANTA, GA – December 4, 2025 – (Motor Sports NewsWire) – A unique Triumph custom motorcycle, unveiled by Triumph Motorcycles Italia at EICMA 2024, is up for auction to raise funds for international charity ‘Save the Children’.
The bespoke Triumph Viper 400 is a special one-off created by Milanese atelier Noisy-Style based on the Speed 400 developed in collaboration with designer Rodolfo Frascoli. Organised by the international specialist operator Charity Stars, the auction is now live at charitystars.com, and runs until 19 December 2025, open to an international audience with a starting price of €8,000 (including VAT).
This spectacular one-off collector’s item was officially unveiled on Saturday 9 November 2024 in the prestigious setting of EICMA 2024, the most important global exhibition dedicated to the motorcycle sector, attended by over 600,000 visitors at Fiera Milano in Italy.
The Viper 400 is the result of a customisation project carried out by the Milanese atelier Noisy Style, with the endorsement of designer Rodolfo Frascoli. Since 2003, Noisy Style has worked with many models in the Triumph Motorcycles range, and for this unique custom started from the technical base of the modern-classic Speed 400 roadster.
Noisy Style’s creativity focused on celebrating the 30th anniversary of the iconic Speed Triple model, born in 1994, by recalling some of the stylistic features that have contributed to making it one of the most recognizable models in the entire history of the motorcycle industry. This includes the double round front headlight, the compact and muscular silhouette, the truncated and compact tail fairing, and finally the exuberant Roulette Green colour.
The motorcycle is currently located at the Triumph Motorcycles Italia headquarters in Milan. Transport can be arranged by Triumph to a local Triumph Dealership, at the winner’s expense. The proceeds will be donated to Save the Children, a charity organisation that for over 100 years has been fighting to save girls and boys at risk and guarantee them a future.
ABOUT THE VIPER 400
Fascinating in its references to the history of the English manufacturer’s sporty roadsters, the special “one-off” created by Luca Ravezzani (Noisy Boy) was exhibited for the first time at EICMA 2026 on the Triumph Motorcycles Italia stand.
The starting point is the lively Speed 400, revisited in a new, dynamic, and aggressive direction. The design benefits from the consultancy of Rodolfo Frascoli, who supported Luca’s team throughout the various phases of the project.
This ambitious and unique creation represents the pinnacle of craftsmanship by Luca and Matteo, the young creatives behind the NoisyStyle workshop, known for many years for its dedication to customization and its ability to passionately and thoroughly share behind-thescenes details of ongoing projects via social media and YouTube.
Thanks to the collaboration with Triumph Motorcycles Italia, the genesis and creation of the Viper 400 have been told through a series of videos that document every step of the project: the series is available online and offers an exclusive look at every phase of this bike’s transformation from a standard Modern Classic to a captivating streetfighter. (https://www.youtube.com/playlist?list=PLtwIcOo–2FZB-HdcEGNSkVo3NVC7bzoQ)
The history of the Viper 400 is made even more innovative by the collaboration with Rodolfo Frascoli, a designer who has created the style of numerous Triumph models since 2003. Rodolfo is the creator of models such as the 2024 Street Triple 765, the Trident 660, the Tiger Sport 660 and the Tiger 900 and 1200, and has put his unmistakable touch on this new project too.
The team, composed of Rodolfo, Luca, and Matteo, worked tirelessly for nine months to create a motorcycle that embodies the most impertinent spirit of Triumph Motorcycles’ sporty roadsters, recalling the lines and style of the legendary Speed Triple 955i and 1050.
Compact, aggressive in its volumes, and with the distinctive “double” look known to so many enthusiasts, the Viper 400 combines exclusive color details, such as the famous Roulette Green, with top-notch shapes and accessories, making it a true “viper of the road.”
Rodolfo Frascoli said: “Working with Luca and Matteo has given me an incredible energy. With enthusiasm, professionalism, and a drive to delve into every single detail, they have given voice to the artisans and key figures who work in the world of two-wheelers, emphasizing every phase of the motorcycle creation process, from stock to a true special.”
– ENDS –
For further information contact:
Global PR & Events Manager, Lisa Jones at [email protected]
NOTES TO EDITORS
ABOUT TRIUMPH
- First established in 1902, Triumph Motorcycles celebrated 120 years of motorcycle manufacture in 2022. For more than three decades, Triumph Motorcycles has been based in Hinckley, Leicestershire, and has produced iconic bikes that perfectly blend authentic design, character, charisma, and performance.
A GLOBAL BRITISH SUCCESS STORY
- Record global sales of 141,683 motorcycles were delivered in Triumph’s latest Financial Year (FY25: July 2024-June 2025), through a network of 950 dealers in 68 countries, confirming Triumph Motorcycles’ position as the largest British motorcycle manufacturer.
- Triumph currently employs around 3,000 personnel worldwide and has subsidiary operations in the UK, North America, France, Germany, Spain, Italy, Japan, Sweden (Scandinavia), Benelux, Brazil, China, and Thailand as well as a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire, and Thailand plus CKD facilities in Brazil and India.
A WORLD-CLASS RANGE
- With a laser-sharp focus on what riders across the world are looking for, a passion to deliver the perfect ride for every customer, and attention to detail that delivers the highest quality motorcycles, Triumph offers a growing range of category-leading motorcycles spanning Modern Classics, Roadsters and Adventure bikes. From the accessible Speed 400cc TR series to the Rocket 3 with its powerful 2500cc engine, every model exemplifies Triumph’s iconic style, quality and performance.
- Delivering a fun, agile and confidence-inspiring ride for riders of all ages and experience levels, the Speed 400 and Scrambler 400 X launched in 2023 with a brand-new single engine platform (TR Series), representing incredible value for money and bringing Triumph to a whole new generation of riders. The range has now expanded to include the Scrambler 400 XC.
- The Modern Classics feature Triumph’s legendary Bonneville twin engine. Famously named to celebrate Triumph’s 1956 land speed record on the Bonneville Salt Flats in Utah, USA, the Bonneville was the original British superbike and a race-winner straight out of the crate, chosen by famous motorcyclists of the past for its handling, style, and character. Now, the Bonneville family has evolved, with rider-focused technology and cool custom style. The range includes the Bonneville Bobber, Bonneville Speedmaster, Speed Twin 900, Speed Twin 1200, Scrambler 900, Scrambler 1200 and the iconic Bonneville T120 and T100.
- The Roadsters start with the agile and popular Trident 660 and sporty Daytona 660 then the Street Triple 765, and finally the Speed Triple 1200 RS and RX. For adventure riders, Triumph has a complete line-up of epic Tigers, starting with the Tiger Sport 660 and Tiger Sport 800, moving up to the Tiger 900 range, and finally to the Tiger 1200 range.
- Triumph’s debut in the competitive off-road arena has delivered outstanding results, with race wins and podium finishes for the TF 250-X, TF 450-RC, TF 250-E, and TF 450-E, which have all delivered at the highest level on some of the off-road world’s most competitive stages. 2025 also saw the addition of a TF 450-X and two new cross-country models, the TF 250-C and TF 450-C.
- In October 2025, Triumph Motorcycles launched its first electric youth motorcycles; the new Triumph TXP range, powered by OSET. This collaboration with the OSET team, who joined the Triumph family in 2022, has resulted in four new models with scalable electric performance, premium design, and built-in safety features for children as young as three. Each bike is engineered from the ground up with age-specific frames, geometry, controls, and components, optimised for the rider’s size and experience.
TRIUMPH RACING
- Triumph has a glorious racing history, competing in and winning races in almost every class and field of motorcycle sporting achievement, from winning the second ever Isle of Man TT in 1908, to the thrilling last-lap victory at the legendary Daytona 200 by Brandon Paasch on the Street Triple 765 in 2022.
- Triumph’s racing legend continues as the exclusive engine supplier to the FIM Moto2™ World Championship since the start of the 2019 season. Triumph Motorcycles provides all the teams with race-tuned 765cc triples, each of which is based on the class-leading Street Triple RS powerplant. Redefining the class, Triumph broke record after record in the inaugural year, including the first ever +300km/h Moto2™ top speed. Reflecting these great successes, the wonderful feedback, and partnerships that Triumph have had with the riders and their teams, and the incredible response from Triumph fans across the world, Triumph and Dorna, decided to extend the relationship in 2021 and again in 2023, signing a new contract for another five years of racing: 2025 – 2029.
- Triumph is working with PTR Triumph Factory Racing to participate in the 2025 World Supersport Championship. Tom Booth-Amos and Oli Bayliss are racing on the Street Triple 765. Macadam Triumph Factory Racing continues with British Supersport riders Luke Stapleford (2024 vice-champion) and Max Wadsworth. In the National Sportbike Championship, the team has a four-rider lineup on the Daytona 660; Brodie Gawith, Jayden Martin, Katie Hand and Lewis Smart, along with PHR Triumph’s Harrison Dessoy.
- In 2023, Triumph announced its intention to compete in the 2024 MXGP/MX2 and SuperMotocross World Championships, and after a successful first season, is racing with a four-rider team for 2025. Jalek Swoll, Austin Forkner, Jordon Smith, and Mikkel Haarup are racing for the British manufacturer, competing on both coasts of Supercross and the full Pro Motocross series with the TF 250-X. Triumph earned its first Main Event win in Supercross in February 2025, and has enjoyed podium finishes in the Pro Motocross series in ’24 and ‘25. In the FIM MX2 World Championship Camden McLellan is competing for a second year aboard Triumph machinery, alongside Guillem Farres with podium results from ’24 and ’25, as well as a first moto win in April 2025.
- In September 2024 Triumph revealed Motorsport legend and former world champion Paul Edmondson has officially been appointed Team Manager of Triumph Factory Racing’s enduro programme, which will see the brand represented at the highest levels of enduro competition worldwide. In 2025, Jonny Walker took 2nd place overall in the SuperEnduro World Championship on his TF 250 and finished the 2025 Red Bull Erzbergrodeo on a near-standard TF 250-E four-stroke. Racing for Triumph in EnduroGP aboard the TF 250-E, is the experienced duo of Jamie McCanney and Mikael Persson. Triumph competed at its first International Six Days Enduro in August with the TF 250-E contributing to Italy’s World Team Trophy victory and Team Sweden’s first podium in decades, as well as impressive top five individual finishes overall.
- Rounding up an incredible inaugural national season of racing, Triumph machinery won the ACU British MX2 Motocross Championship, as well as the ACU British Enduro ACU Championship and British Sprint Championship. Triumph also won the National E1 Enduro Championship in Italy, and finished runner-up in the ADAC MX Masters MX1 series in Germany and the SVEMO National Motocross Championship in Sweden.
- Triumph and Jonny Walker won the AMA EnduroCross Championship in November 2025, marking the first indoor enduro series victory for the TF 450-E.
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