We Are Better Together

PRA Partners With NPDA

FALLS CHURCH, VA – June 9, 2025 – (Motor Sports NewsWire) – The National Powersports Dealer Association (NPDA) and Powersports Rep Association (PRA) have announced a strategic collaboration between the two companies to elevate the powersports Industry.  Believing that a rising tide floats all boats, the associations are charting a course for mutual success, centered around the nation’s powersports retailers.

“By advocating for a healthy and personal partnership between the dealer, rep and vendor, we will only strengthen our business relationship resulting in a more professional profitable powersports industry as a whole,” states NPDA Chairman Bob Kee. “We are better together.”

“PRA couldn’t be more thrilled and excited to provide a collaborative approach with the NPDA for the greater good of the powersports industry,” adds industry veteran Tim Calhoun. “An open communication pathway directly from rep/brand to the dealer network is something this industry has been missing for some time. We vow to make the effort in this collaboration to provide premier certified sales professionals in the powersports industry that will align with the Dealerships’ values.”

The common values and goals of this collaboration will unite and strengthen relationships while focusing on accurate and strategic product placement. “This collaboration will also provide direct feedback from the NPDA to the PRA on how we can better our reps’ services.”

Calhoun concludes,  It’s time we come together in difficult times to ensure support, resources and productive communication. All of this will hopefully provide some stability and optimism moving forward between Dealer, Vendor/product and representatives.”

ABOUT POWERSPORTS REPRESENTATIVE ASSOCIATION

The PRA aims to empower powersports representatives with the resources and support needed to thrive in their roles within the powersports industry.  Collaborations with industry professionals, seasoned road reps and a growing list of industry leading operations including Dirtbag Brands,  Motorcycle Industry Jobs, Ownex and Rollick — in conjunction with a strategic partnership with the National Powersports Dealer Association — ensures a more professional and profitable powersports industry. Is PRA right for you? Check the boxes:

Are you a 1099 rep looking for new products to add to your portfolio?

Are you a company looking to get your brand/product into the marketplace?

Are you a dealer looking for professional brand reps to support the products in your store?

Contact PRA at:

Phone +1 540-835-3851

E-mail

Online powersportsrepassociation.org

Social: https://www.facebook.com/profile.php?id=61574821107770

About the National Powersports Dealer Association (NPDA)

The National Powersports Dealer Association (NPDA) was founded in 2021 to support franchised and independent powersports dealers by providing specialized services, products, programs, and education. The NPDA advocates for dealer interests and works to foster a professional, profitable, and sustainable powersports industry.

Mission Statement

The NPDA empowers franchised and independent powersports dealers through services, products, programs, education, and advocacy—amplifying dealer voices to build a stronger, more successful, and more professional industry.

NPDA.org

About DealerConnect 2025

DealerConnect, September 21-23, 2025 is the National Powersports Dealer Association’s premier annual event, bringing together franchised and independent dealers from across the country for two and a half days of education, networking, and industry insight. Hosted at the Hilton Columbus Downtown in Ohio, DealerConnect features an all-star lineup of speakers, targeted workshops, and opportunities to connect with peers, partners, and thought leaders. Designed to fuel dealership growth and profitability, DealerConnect is where the powersports retail community comes together—bigger, better, and stronger than ever.

Source: National Powersports Dealer Association

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