HRC Launches Memorabilia Business to Share Historic Race Artifacts, Including Formula 1 Engines and Parts, with Customers

TOKYO, JAPAN – April 2, 2025 – (Motor Sports NewsWire) –

• HRC plans to auction actual parts from Honda V10 engine used by Ayrton Senna to win 1990 F1 Championship
• First HRC memorabilia auction will take place during Monterey Car Week in August
• HRC currently selecting heritage machines from the IndyCar series and valuable race machines from motorcycles to be included in the future

Honda Racing Corporation (HRC), a racing arm of Honda, announced today that it is launching a memorabilia business, offering fans and collectors around the world an exclusive opportunity to own a piece of racing history. This exciting new venture will feature a wide range of authentic, high-quality memorabilia, including signed merchandise, limited-edition collectibles and rare artifacts from the company’s storied legacy in motorsport.

To commemorate the new memorabilia business, HRC plans to auction rare, selected parts from the historic Honda RA100E V10 F1 engine that powered the championship machine driven by Ayrton Senna and Gerhard Berger in the 1990 F1 season  during California’s Monterey Car Week in August. Furthermore, HRC is currently selecting heritage machines and parts from the IndyCar series and significant racing motorcycles for private sales or auctions soon.

By having a part of the Honda F1 engines that powered the winning machines driven by Ayrton Senna and Gerhard Berger, fans can vividly recall the glorious moment of those days whenever they like. Through this business, we aim to further enhance the racing brand value of Honda and HRC.

The Honda RA100E F1 engine was faithfully disassembled at HRC’s factory in Sakura City, Tochigi Prefecture, Japan by the original builders of these very special winning engines. The auction items include various internal and external components, such as camshafts, cam covers, pistons and connecting rods, beautifully housed in display cases, each accompanied by an original HRC certificate of authenticity.

Honda showcases historic racing machines at the Honda Collection Hall in Mobility Resort Motegi, Tochigi Prefecture, and the Honda RACING Gallery at Suzuka Circuit in Mie Prefecture. These exhibits include machines that participated in the Isle of Man TT races in the 1950s, the early F1 machines from the 1960s, and various other machines up to the present day. Many of these machines are diligently maintained in good running condition with a variety of rare curated spare parts in its collection. The collection hall has carefully selected limited collectible parts from this inventory to ensure items up for sale do not affect the preservation of the running machines.

“We aim to make this a valuable business that allows fans who love F1, MotoGP and various other races to share in the history of Honda’s challenges in racing since the 1950s.” said HRC President Koji Watanabe. “Including our fans to own a part of Honda’s racing history is not intended to be a one-time endeavor, but rather a continuous business that we will nurture and grow.”

About Honda Racing Corporation USA

Honda Racing Corporation USA (HRC US), has a rich heritage creating, manufacturing, and supporting Honda Racing and Acura Motorsports customers since its founding in 1993 as Honda Performance Development (HPD). In January 2024, HPD became HRC US, combining with HRC Japan to strengthen the company’s overall motorsports capabilities. From pinnacle racing in INDYCAR and IMSA sports cars to commercial racing programs, HRC US leads all Honda and Acura high-performance racing programs in North America and will be involved in Formula One power unit development and race support related to the next phase of Honda starting in 2026.

HRC US specializes in the design and development of powertrain, chassis, electronics, and performance parts, as well as technical and race support. The company also offers parts and race support to Honda and Acura amateur and professional motorsports racers; and is continually expanding its palette of racing programs that make Honda racing products available to all racing styles, from karting and quarter midgets to the highest levels of professional racing. https://hondaracing-us.honda.com

Source: Honda Racing Corporation USA

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