100% Continues Support as “Official Eyewear” Partner of Pro Motocross Championship

Star-Studded Lineup of Athletes Lead the Way on the Racetrack

MORGANTOWN, WV – July 5, 2024 – (Motor Sports NewsWire) – MX Sports Pro Racing, Inc., has announced the return of 100% as the “Official Eyewear” of the Pro Motocross Championship, sanctioned by AMA Pro Racing. The San Diego based manufacturer of goggles, sunglasses, gloves, and accessories has been a fixture in the series for several years as an integral partner and supporter of the world’s most prestigious off-road motorcycle racing series.

“Our company was founded through a passion for the captivating competition and relentless pursuit of victory on the iconic racetracks of the Pro Motocross Championship. Our continued support of the series has become part of the fabric of our brand,” said Dave Ginolfi, Sports Moto Marketing Manager, 100%. “These truly gifted athletes give it their all, week in and week out, putting everything on the line in hopes of becoming champion. True to our name, 100% embodies that commitment to being the best, creating proven, battle-tested goggles and sunglasses worn by the most successful racers in the sport.”

240705 Reigning Pro Motocross, Supercross, and SuperMotocross World Champion Jett Lawrence

Reigning Pro Motocross, Supercross, and SuperMotocross World Champion
Jett Lawrence is the face of 100% in the 450 Class.
Photo Courtesy MX Sports Pro Racing, Inc.

As a brand, 100% has long been associated with motocross Americana, with roots that date back to the early 1980’s, during one of the most iconic eras of the sport. The lineage can be traced back to legends like David Bailey, Johnny O’Mara, and Rick Johnson, who wore the 100% logo on their jerseys, with a modern rebirth that has seen the brand reclaim its prominence within the motocross world while also expanding into other sports like cycling, mountain biking, snow sports, and even baseball.

Today, the lineup of 100% athletes features the biggest names in the SuperMotocross World Championship Series, including reigning Pro Motocross, Supercross, and SuperMotocross World Champion Jett Lawrence, fellow SuperMotocross World Champion Haiden Deegan, former Pro Motocross Champion Dylan Ferrandis, multi-time MX2 World Champion Tom Vialle, and multi-time Supercross Champion Cooper Webb.

“The legacy of 100% dates back to one of the most formative periods in the history of American motocross, making it a name that has become synonymous with not just the Pro Motocross Championship, but the sport as a whole,” said Davey Coombs, President, MX Sports Pro Racing. “The modern evolution of the brand, which was founded by late visionary Drew Lien, has seen it become a multi-faceted company, with products worn by the most recognizable and talented names in not just motocross, but also a wide array of sporting disciplines. We are grateful for their many years of support as the ‘Official Eyewear’ of the Pro Motocross Championship and celebrate their continued successes on the racetrack.”

240705 Defending 250cc SuperMotocross World Champion Haiden Deegan

Defending 250cc SuperMotocross World Champion Haiden Deegan
currently sits atop the championship standings in the 250 Class.
Photo Courtesy MX Sports Pro Racing, Inc.

The Pro Motocross Championship will reach its halfway point of the 2024 season with Round 6 of the summer and the sport’s own Independence Day tradition that is the Bob The Cooler RedBud National from Michigan’s storied RedBud MX this Saturday, July 6. Tickets for RedBud and the remaining rounds of the championship can be purchased by visiting www.ProMotocross.com.



For information about the Pro Motocross Championship, please visit ProMotocross.com and be sure to follow all of the Pro Motocross social media channels for exclusive content and additional information on the latest news:

Available for download for both Apple and Android devices is the official Pro Motocross App. Fans of American motocross can have access to the world’s most prestigious off-road motorcycle racing series right at their fingertips on their mobile devices. Developed by AMA Pro Racing, the Pro Motocross App provides users with the most important information surrounding the Pro Motocross Championship, from series news to schedule and ticket information, as well as broadcast schedule details and live timing & scoring. Download it now via the App Store or Google Play.


MX Sports Pro Racing

MX Sports Pro Racing, Inc., manages and produces the world’s premier motocross racing series – the Pro Motocross Championship, sanctioned by AMA Pro Racing. MX Sports Pro Racing is an industry leader in off-road powersport event production and management, whose mission is to showcase the sport of professional motocross competition at events throughout the United States. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing, Inc., organizes events for thousands of racing athletes each year and attracts millions of motorsports spectators.

Visit www.mxsportsproracing.com for more information.

Pro Motocross Championship

The Pro Motocross Championship features the world’s fastest outdoor motocross racers, competing aboard homologated bikes from one of eight competing manufacturers on a collection of the roughest, toughest tracks on the planet. Racing takes place each Saturday afternoon, with competition divided into two classes: one for 250cc machines, and one for 450cc machines. MX Sports Pro Racing, the industry leader in off-road powersports event production, organizes the Pro Motocross Championship.

More information can be found at www.ProMotocross.com.

AMA Pro Racing

AMA Pro Racing is the premier professional motorcycle racing organization for North America, operating a full schedule of events and championships for a variety of motorcycle disciplines. It serves as the sanctioning body of the Pro Motocross Championship.

Learn more about AMA Pro Racing at www.amaproracing.com.

SuperMotocross World Championship

The SuperMotocross World Championship™ is the premier off-road motorcycle racing series that combines the technical precision of stadium racing with the all-out speed and endurance of outdoor racing. Created in 2022, the SuperMotocross World Championship combines the Monster Energy AMA Supercross Championship and the Pro Motocross Championship, sanctioned by AMA Pro Racing, into a 31-event series that culminates in a season-ending two round playoff and SuperMotocross World Championship Final.

Visit SuperMotocross.com for more information.

Source: MX Sports Pro Racing, Inc.

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