FORMULA 1 CRYPTO.COM Miami Grand Prix Announces Partnership with Bonhams|Cars to host Live Auction at this year’s race

Major new partnership confirmed between the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX and prestigious international collector car auction house Bonhams|Cars

Bonhams|Cars will present a live auction in front of the podium and on the track at the Miami International Autodrome on Saturday night at this year’s race with Managing Director of Bonhams|Cars, Maarten ten Holder leading the auction

Fans will be able to enjoy the display of contemporary, modern supercars and Formula 1 race cars around the Miami Campus during the weekend of May 3-5, 2024

MIAMI GARDENS, FL – February 29, 2024 – (Motor Sports NewsWire) –  South Florida Motorsports (SFM), the organizers of the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2024, are delighted to confirm a new partnership with prestigious international auction house, Bonhams|Cars, to present a live auction during the weekend of this year’s race.

The live auction will take place directly on the track in front of the podium on the south side of the Miami International Autodrome on Saturday, May 4 for invited guests as well as Bonhams|Cars clients and car collectors. Approximately 25 collector cars will be driven on to the racetrack for the auction and will be showcased around the Miami Campus during the weekend for race-going fans to view.

Embracing the car culture of Miami and wider South Florida region, Bonhams|Cars will present a collection of top-tier supercars and legendary Formula 1 racecars for this newly formed partnership between the prestigious auction house and the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX.

“We are thrilled to be able to announce our new partnership with Bonhams|Cars,” said Tyler Epp, President of the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX. “The community of fans and collectors in Miami have a strong passion for all types of cars, old and new, so for enthusiasts to have the opportunity to own one of the items in this special lot will add further appeal to a busy weekend of on-track action at this year’s FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX.”

“We are delighted to announce our partnership with the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX that combines the high-energy of Formula 1 competition with the vibrancy of the city of Miami,” said Maarten ten Holder, Bonhams|Cars Managing Director, who will be leading the auction. “Formula 1’s popularity continues to surge in the US, as does car culture in Miami, making this the perfect marriage; we expect the auction of contemporary and modern supercars to tap into this enthusiasm. This collaboration celebrates the passion that fuels car lovers and collectors – from experiencing these vehicles being pushed to their limits on the track to the pride of owning a piece of automotive excellence.”

Bonhams|Cars is part of the Bonhams global network of auction houses: a network with an unrivalled global reach and the ability to provide specialist support at a regional level around the world — and a name that’s been synonymous with expertise and quality for hundreds of years. Bonhams|Cars hosts 17 live auctions annually, participates in all the significant concours around the world, and presents unique selling opportunities at international events.

After two races, the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX has quickly established itself as an event that combines luxury hospitality, exciting racing and fan-focused experience and now serves as the unofficial kick-off to the summer motorsport season. Entering its third year, Miami has been chosen as one of only six venues to host an F1 Sprint in 2024, meaning an extra race will be held on Saturday — guaranteeing three days of competitive Formula 1 action. Miami will also host a round of the dynamic new F1 Academy, the junior series created to find the next female F1 star.

About FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX

The FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX, established in 2022 on the FIA Formula 1 World Championship calendar, is the premier culmination of world-class racing, fan experience, entertainment and hospitality, located in the heart of Miami Gardens, Florida. Recognized as Best New Event of 2022 by Sports Business Journal and now entering its third year, the event is hosted by South Florida Motorsports (SFM) at the Miami International Autodrome, a 19-turn, 3.36-mile track within the complex of Hard Rock Stadium, the home of the legendary Miami Dolphins NFL team.

In its first two years, the race attracted more than 240,000 attendees across both weekends and provided an additional tourist boost and economic impact to local businesses in the greater Miami region totaling $798 million. SFM and Formula 1 have also worked closely to engage with and support the local Miami Gardens community, providing over 1,500 tickets for residents, creating a STEM education program through F1 in Schools, offering event internships for local students and featuring 14 local minority-owned restaurants on Campus during race weekend each year.

For more information please visit: https://media.f1miamigp.com/

About Bonhams|Cars

Bonhams|Cars uniquely offers a choice of live, online and private platforms for buying and selling collector cars—platforms characterised by levels of trust, reliability, and transparency born of over three decades of experience as the premier automotive auction house. Through prestigious live auctions around the world, 24/7 online auctions, and our recently introduced Private Sales service, Bonhams|Cars makes it simple for buyers and sellers to find the platform that best meets their needs.

Bonhams|Cars host 17 live auctions annually, participates in all the significant concours around the world, and presents unique selling opportunities at international events such as the Abu Dhabi Grand Prix, as the official auction partner of the Formula 1 Paddock Club™, Goodwood Motorsport Events in the UK, The Quail on the Monterey Peninsula in California, The Audrain Concours in Newport, Rhode Island and The Zoute Concours d’Elégance in Belgium. At Bonhams|Cars Online, formerly The Market by Bonhams, we provide our clients with fast, expert, accurate and agile single-car auctions, 24/7. With dedicated motoring departments in London, Paris, Los Angeles, New York, Brussels and beyond, Bonhams|Cars has a world-class team with expertise in all divisions, from vintage cars to racing motorsport and automobilia to motorcycles.

For more information, please visit BonhamsCars.com

About The Bonhams Network

Bonhams is a global network of auction houses, with the largest number of international salerooms, offering the widest range of collecting categories and selling at all price points. Bonhams is recognized for its bespoke service, and a dedication to local market relationships, enhanced by a global platform. With 14 salerooms, Bonhams presents over 1,000 sales annually, across more than 60 specialist categories, including fine art, collectables, luxury, wine & spirits, and collector cars.

Founded in 1793, Bonhams has representatives in more than 30 countries and operates flagship salerooms in London, New York, Paris, Los Angeles, and Hong Kong. In 2022, Bonhams added four international auction houses to its network: Bukowskis, Stockholm; Bruun Rasmussen, Copenhagen; Cornette de Saint Cyr, Paris and Brussels; and Skinner, Massachusetts. The success of Bonhams’ global strategy is a result of recognizing the shift in growing intercontinental buying and increased digital engagement. More information here.

For a full list of forthcoming auctions, plus details of Bonhams specialist departments, please visit bonhams.com

Source: Bonhams|Cars

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