Custom Dynamics® Welcomes New Leadership for 2024

Custom Dynamics Logo [678]

Dan Cheeseman and Rob Bluma named as new officers at Custom Dynamics.

YOUNGSVILLE, NC – November 1, 2023 – (Motor Sports NewsWire) – Custom Dynamics, the industry leader in motorcycle aftermarket LED lighting and accessories, is excited to announce the appointment of two new professionals to our team of talent. We eagerly welcome Dan Cheeseman, assuming the pivotal role of Chief Strategy Officer, and Rob Bluma, taking on the responsibility of Chief Sales Officer. They join our current distinguished leadership, which includes Dave Pribula (President & CEO), Megan Barrett (Operations Manager), and Brian LaGrave (Engineering Manager), strengthening our company’s established success within the industry. These strategic appointments underscore our unwavering commitment to future growth and success.

Dan Cheeseman, located in Mitchell, SD, boasts a lifelong passion for anything motorcycle related. After graduating college, Dan was an integral part in founding Klock Werks, renowned for their popular Flare™ windshields. His diverse and creative background positions him as an incredible asset for product design and development. Dan will play a crucial role in identifying industry trends and expanding Custom Dynamics’ growing off-road product catalog.

Rob Bluma, based in Milwaukee, WI, brings an impressive 30-year legacy in the motorcycle industry. Over the last 13 years, he has served Custom Dynamics with distinction as the Central Regional Sales Manager for Drag Specialties, our exclusive V-twin distributor. In his new capacity as Chief Sales Officer, Rob will spearhead a dynamic sales team, including accomplished professionals such as Amber Huckabee, Rob Malenfant, Greg Gestes, and Karen Keith, who has been an integral part of Custom Dynamics for 11 years. Together, this formidable team will collaborate closely with Drag Specialties representatives and dealers, solidifying Custom Dynamics’ position as the foremost lighting manufacturer in the motorcycle industry.

“I am pleased to welcome both Rob Bluma and Dan Cheesman to Custom Dynamics,” remarked Dave Pribula, President and CEO of Custom Dynamics. “Having had the pleasure of working with both Rob and Dan previously, I am eager to witness their invaluable contributions as we continue to propel Custom Dynamics to the forefront of the aftermarket motorsports LED lighting industry.”

ABOUT Custom Dynamics

Custom Dynamics® is the leader in aftermarket LED lighting and accessories for motorcycles. Offering a variety of LED lighting upgrades and electrical modules for any vehicle to add safety and visibility including the premium ProBEAM® product line.  After over 20 years in business, the small-town, family-value mentality still serves as a guiding force of the company that prides itself on unmatched customer service and technical support. Learn more at

Source: Custom Dynamics

Custom Dynamics Logo