The Big Go lives up to its name with millions of viewers on television and
social media, big payouts, huge crowds and massive entry list
INDIANAPOLIS, IN – September 8, 2023 – (Motor Sports NewsWire) – The NHRA Camping World Drag Racing Series drew an impressive audience for the world’s biggest drag race, as nearly 2.1 million viewers tuned into original airings for last weekend’s 69th annual Dodge Power Brokers NHRA U.S. Nationals at Lucas Oil Indianapolis Raceway Park.
It’s the most viewers for original broadcasts of The Big Go on the FOX networks since 2017, part of a monumental event in Indy that included the richest drag race in history with a combined payout of more than $2 million, a huge audience on social media, capacity crowds, and more than 4,000 runs on the track from nearly 900 competitors.
The NHRA broadcasts on the FOX network drew strong viewership for both Sunday’s airing of the Pep Boys NHRA Funny Car All-Star Callout and Monday’s eliminations at the Dodge Power Brokers NHRA U.S. Nationals, where Antron Brown, Ron Capps, Matt Hartford and Matt Smith picked up victories on drag racing’s grandest stage.
“It was exciting to showcase our sport on such a high level with our expanded coverage on the FOX Broadcast Network during our biggest event of the season,” NHRA Vice President of Broadcast Steve Reintjes said. “It was a fantastic weekend as more than two million viewers tuned into our broadcasts, helping set the stage for our NFL adjacent broadcast on FOX to open the Countdown to the Championship.”
On social media, the NHRA enjoyed a strong week during The Big Go, attracting 3.5 million video views and more than 8.5 impressions across all social media platforms, including 1 million video views on YouTube and 3 million impressions on Facebook.
The Dodge Power Brokers NHRA U.S. Nationals also comes during a span of seven event weekends appearing on FOX since late June. The final race during this stretch comes next weekend to open the Countdown to the Championship playoffs and another major audience is expected.
The 38th annual Pep Boys NHRA Nationals from Maple Grove Raceway will air adjacent to the FOX NFL broadcast on Sunday, Sept. 17, with the action airing on FOX from either 2-4 p.m. ET or 4:30-6:30 p.m. ET. Last year, the NHRA drew its largest-ever television audience with that exciting opportunity, with more than 1.6 million viewers tuning into eliminations from Maple Grove Raceway.
Television coverage of the Pep Boys NHRA Nationals also includes qualifying action on FS1 at 10:30 p.m. ET on Friday, Sept. 15 and 12:30 p.m. on Sunday, Sept. 17. For more information on NHRA, please visit www.nhra.com.
NHRA ON FOX SCHEDULE
Sept. 14-17: Pep Boys NHRA Nationals, Maple Grove Raceway, Reading, Pa. SUNDAY, SEPT. 17 2:00-4:00 P.M. ET or 4:30-6:30 P.M. ET on FOX (NFL adjacent broadcast, check local listings)
Qualifying action at each race will air on Fox Sports 1 (FS1). For the full NHRA broadcast schedule on FOX and FS1, please visit www.nhra.com.
About Camping World Holdings, Inc.
Camping World Holdings, Inc., headquartered in Lincolnshire, IL, (together with its subsidiaries) is America’s largest retailer of RVs and related products and services. Our vision is to build a long-term legacy business that makes RVing fun and easy, and our Camping World and Good Sam brands have been serving RV consumers since 1966. We strive to build long-term value for our customers, employees, and shareholders by combining a unique and comprehensive assortment of RV products and services with a national network of RV dealerships, service centers and customer support centers along with the industry’s most extensive online presence and a highly trained and knowledgeable team of associates serving our customers, the RV lifestyle, and the communities in which we operate. We also believe that our Good Sam organization and family of programs and services uniquely enable us to connect with our customers as stewards of the RV enthusiast community and the RV lifestyle. With RV sales and service locations in 42 states, Camping World has grown to become the prime destinations for everything RV. For more information, visit www.CampingWorld.com
Headquartered in San Dimas, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 21 national events featuring the NHRA Camping World Drag Racing Series, NHRA Lucas Oil Drag Racing Series, FuelTech NHRA Pro Mod Drag Racing Series presented by Type A Motorsports, Flexjet NHRA Factory Stock Showdown™ and Top Fuel Harley Series. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and NHRA Street Legal™. NHRA also offers the NHRA Jr. Street® program for teens and the Summit Racing Jr. Drag Racing League® for youth ages 5 to 17. With 120 Member Tracks, NHRA allows racers to compete at a variety of locations nationally and internationally. NHRA’s Youth and Education Services® (YES) Program reaches over 30,000 students annually to ignite their interest in automotive and racing related careers. NHRA’s streaming service, NHRA.tv®, allows fans to view all NHRA national events as well as exclusive features of the sport. In addition, NHRA owns and operates three racing facilities: Gainesville Raceway in Florida; Lucas Oil Indianapolis Raceway Park; and In-N-Out Burger Pomona Dragstrip in Southern California. For more information, log on to www.NHRA.com, or visit the official NHRA pages on Facebook, Instagram, Twitter, and YouTube.
Source: National Hot Rod Association