The multi-year partnership leads with the re-launch of NHRA.tv and continues with a bespoke go-to-market strategy
NEW YORK, NY – February 15, 2023 – (Motor Sports NewsWire) – Endeavor Streaming and the National Hot Rod Association (NHRA) announced today a multi-year partnership, leading with the upgrade of NHRA’s OTT platform NHRA.tv. The new service is available for sign-ups.
In addition to enhancing NHRA.tv, the company has enlisted Endeavor Streaming’s direct-to-consumer growth services division. Through close collaboration, Endeavor Streaming will help scale the NHRA business and grow their fan base and digital service revenues. The long-term partnership combines NHRA’s expertise in drag racing with Endeavor Streaming’s expertise across OTT focused marketing, analytics, and predictive modeling.
“We are excited to have Endeavor Streaming’s support in launching our new and improved NHRA.tv,” said Glen Cromwell, NHRA President. “Further to the new service launch, we are excited for the content and fan engagement initiatives. The future for streaming our events is only going to get better for our audiences and our partners and we look forward to what’s ahead.”
“The NHRA have been incredible partners in developing a streaming platform that delivers for their fans,” said Pete Bellamy, Chief Commercial Officer. “We are pleased to offer Endeavor Streaming’s end-to-end technology in supporting their engagement efforts. Beyond this, we are looking forward to integrating our D2C growth marketing specialists into the team to help achieve their goals.”
Details and features of the upgraded NHRA.tv service include:
- A multi-CDN delivery platform that encompasses localized delivery based on viewer location, providing viewers with a more responsive video, including near real-time scrubbing during live or recorded events
- The ability for end users to bookmark content and resume watching on a different supported device
- A user experience across supported devices enabling viewers to see the same content no matter where they are watching
- Sign-in options that allow for hassle-free sign-in to AppleTV/Android TV and Roku devices.
Since its founding in 1951, NHRA has been home to championship drag racing and some of the most exciting and intense action in motorsports. With competitors in the 11,000-horsepower Top Fuel and Funny Car categories reaching speeds of more than 330 mph, NHRA is home to standout names in the sport, including world champions Brittany Force, Antron Brown, Ron Capps, John Force and Erica Enders.
An annual season subscription is $149 for unlimited access to all 21 races between March and November. Additional details and subscription information for the new service can be found at NHRA.tv.
About Endeavor Streaming
Endeavor Streaming, a subsidiary of Endeavor, is a global leader in premium video distribution and monetization for live and on-demand content across sports, entertainment, media and lifestyle. Through its complete end-to-end streaming platform and unique service offerings inclusive of advisory and consultancy, growth marketing, custom front-end development and more, Endeavor Streaming helps content creators, brands and rights holders transform, grow and scale their direct-to-consumer businesses. Endeavor Streaming is a trusted partner for leading global brands, delivering tens-of-thousands of major tentpole events annually including WrestleMania and UFC fight cards and powering streaming services including WWE Network, NBA League Pass, UFC FIGHT PASS, NYFW, and more.
Headquartered in San Dimas, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 21 national events featuring the NHRA Camping World Drag Racing Series, NHRA Lucas Oil Drag Racing Series, NHRA Pro Mod Drag Racing Series, Flexjet NHRA Factory Stock Showdown™ and Top Fuel Harley Series. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and NHRA Street Legal™. NHRA also offers the NHRA Jr. Street® program for teens and the Summit Racing Jr. Drag Racing League® for youth ages 5 to 17. With 120 Member Tracks, NHRA allows racers to compete at a variety of locations nationally and internationally. NHRA’s Youth and Education Services® (YES) Program reaches over 30,000 students annually to ignite their interest in automotive and racing related careers. NHRA’s streaming service, NHRA.tv®, allows fans to view all NHRA national events as well as exclusive features of the sport. In addition, NHRA owns and operates three racing facilities: Gainesville Raceway in Florida; Lucas Oil Indianapolis Raceway Park; and In-N-Out Burger Pomona Dragstrip in Southern California. For more information, log on to www.NHRA.com, or visit the official NHRA pages on Facebook, Instagram, Twitter, and YouTube.
Source: National Hot Rod Association