Western Power Sports Secures Distribution Partnership with S&S Cycle

S&S cycle logo offroad division [678]

BOISE, ID – January 23, 2023 – (Motor Sports NewsWire) – Western Power Sports (WPS), a nationwide distributor of powersports industry brands and products, announced a partnership with S&S Cycle, to distribute offroad exhaust systems and performance parts through the WPS dealer network.

The open-ended partnership with S&S Cycle, a well-known and respected name in the v-twin space, demonstrates their confidence in WPS as a leader in the offroad aftermarket.

“At a previous company, I sold S&S for 15 years, I know their high-quality products and long history in v-twin, and I’m thrilled to bring the brand to WPS,” said Ronnie Wehr, senior vice president of sales, WPS. “It’s an exciting opportunity to take a well-known company and help grow its presence in a new market. Our sales team is known for growing brands into powerhouses, and we hope to do that for S&S Cycle in the offroad division.”

230123 S&S Cycle Kawasaki Turbo kit copy

The initial product offerings include an XTO Exhaust and Tuning Inserts that customize the sound and power of the exhaust, and a Clutch and Billet Fuel Rail Kit for Kawasaki. WPS will also distribute the Kawasaki KRX Turbo Kit. It’s one of the most durable and well-sorted 1000cc SxS in the space, offering the KRX a 50% bump in horsepower.

“We’re very excited to be partnering with the team at WPS offering our expanding lineup of offroad performance products,” said Eric Bondy, vice president of S&S Cycle. “S&S and WPS are a great fit, and we’re looking forward to getting these awesome performance products into dealerships and the consumers’ hands!”

This partnership supports WPS’ strategy to offer dealers the best, most comprehensive, high-performance products nationwide. S&S Cycle’s offroad exhaust systems and performance parts are no exception.

“The UTV and ATV industry is growing, and our customer demand for customized, personalized parts is too. We can’t wait to get started with S&S Cycle,” said Wehr.

The new exhaust accessories and kits for UTVs are available now for order from WPS Online or through your WPS sales representative.

About Western Power Sports

Based in Boise, Idaho, Western Power Sports (WPS) was incorporated in 1960 and distributes over 150,000 products, including offroad and street motorcycle, ATV, snowmobile, and watercraft parts and accessories to thousands of dealers nationwide. WPS joined Arrowhead Engineered Products in January 2022. WPS is currently the fastest-growing nationwide delivery system of powersports industry products. It delivers these products through its regional warehouse network, with locations in Idaho, California, Georgia, Pennsylvania, Indiana, and Texas. WPS strives to bring powersports dealers the best in service, product, and delivery—a formula that’s proven very successful over the last 62 years.

About S&S Cycle

The performance aftermarket, both 2 and 4 wheel, was born on race tracks around the world. Enthusiasts in their single-car garages grinding aluminum and welding steel late into the night, all in the hopes of a quicker ET or a higher top speed. For many, it stayed on the local tracks, a select few translated their passion for performance into global enterprises. In 1958 George Smith chose the latter, and across the next sixty-plus years, S&S Cycle would mature from a grassroots racing effort to a world-class manufacturer and OEM partner. All the while, racing has remained a core competency. From speed records at the Bonneville Salt Flats to multi-year championships in American Flat Track, S&S is the go-to for high performance on and off the race track.

Source: Western Power Sports

####

Be the first to comment

Leave a Reply