Progressive AFT and KICKER Performance Audio Announce Multi-Year Partnership Renewal

DAYTONA BEACH, FL – January 19, 2023 – (Motor Sports NewsWire) – Progressive American Flat Track is thrilled to announce a multi-year renewal with KICKER Performance Audio to continue as both the presenting sponsor of the Parts Unlimited AFT Singles presented by KICKER class as well as the Official Performance Audio of Progressive AFT.

Known for “Livin’ Loud” attitude, KICKER sets the standard across powersports, auto, marine, home, and personal audio, boasting an extensive line of amplifiers, loudspeakers, subwoofers, Bluetooth® speaker systems, high-performance headphones, and noise-isolating in-ear headsets.

Founded nearly a half-century ago as a two-man operation run out of a one-car garage, Stillwater, Oklahoma-based KICKER has since developed into a global power that designs and ships its high-performance audio products from its 280,000-square-foot facility.

“All of us at KICKER Performance Audio are pumped that we’re continuing our support of AFT in ’23!,” said Roger Demaree, Director of Marketing/Events/Partnerships/Multi-Media/Install of KICKER. “This sport is a perfect example of “Livin’ Loud” with its combination of speed, intensity and passion of the riders and crowd.”

KICKER products will once again be awarded to the podium finishers at each Progressive AFT event, and the 2023 Parts Unlimited AFT Singles presented by KICKER champion will be awarded a full custom installation of new KICKER high-performance products in a vehicle of their choice.

Progressive AFT fans will directly benefit from the renewed partnership as well. KICKER is set to expand its custom PA presence at the racetrack, adding a second custom mobile sound system to ensure a spectacular aural experience across the Mission Paddock Hospitality, Victory Lane, and the Progressive AFT Marketplace. The Marketplace is also where fans will be able to purchase KICKER products themselves.

“KICKER’s products set the benchmark in performance and quality,” said Gene Crouch, COO of AMA Pro Racing. “Their Noise-Canceling Headphones and Earbuds have been a gamechanger for our operations team, and the installation of their custom PA systems have been just as transformative for the fan experience. KICKER’s participation and support has truly made the sport better for the competitors, spectators, and series’ staff alike.”

KICKER will be on site to demonstrate its products at multiple rounds in 2023, buoyed by increased participation from its extensive dealer network.

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The 2023 Progressive American Flat Track season will launch with the hugely anticipated return of the DAYTONA Short Track I & II at Daytona International Speedway on March 9-10.

For more information on Progressive AFT visit

How to Watch:

FOX Sports and are the official homes for coverage of Progressive American Flat Track. For the 2022 season, all races will premiere in one-hour telecasts on FS1 during highly desirable weekend time slots. The complete schedule can be viewed at provides livestreaming coverage of every Progressive AFT round at

About KICKER Performance Audio

KICKER Performance Audio products, a division of Stillwater Designs and Audio, Inc.®, are available for the mobile and home audio aftermarket at authorized retailers worldwide, and also as Original Equipment for boat and automobile manufacturers. Consumers seeking more information on KICKER or Livin’ Loud® may call the Consumer Information Line at 1-800-256-5425 or visit the brand website at Consumers can follow KICKER socially at,,, or, and use the hashtags #kickeraudio and #livinloud. Visit for more information.

About Progressive American Flat Track

Progressive American Flat Track is the world’s premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on Progressive American Flat Track, please visit us on the web, like us on Facebook, follow us on Twitter, check us out on Instagram and catch all the Progressive American Flat Track racing action on FOX Sports.

Source: Progressive American Flat Track

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