AIMExpo 2023, The Epicenter of Powersports

2023 AIMExpo logo (678)

IRVINE, CA – December 19, 2022 – (Motor Sports NewsWire) – North America’s premier powersports trade show is fast approaching, and if registrations are any indication, the whole family is going to be here. Attendee registrations are outpacing last year by more than 20%, and companies new to AIMExpo are continuing to sign up for show space, joining an impressive list of legacy exhibitors.

“Not only is our show floor more than twice the size it was last year, we’re also seeing nearly double the number of exhibitors over 2022 — and the show floor is nearly sold out,” said Andre Albert, Director of Marketing and Events, Motorcycle Industry Council. “We are successful because of the ongoing support from our long-time exhibitors, many who have attended each year since AIMExpo’s inception.”

Suzuki Motor USA, LLC, has been leading the way among major OEM exhibitors since 2012.

“Every year, AIMExpo provides the platform for the industry to come together and stay connected,” said Kerry Graeber, Senior Vice President, Division Manager of Sales and Marketing at Suzuki. “Suzuki was one of the first OEM supporters of AIMExpo and firmly believes in the value that this event provides to our industry. For us that means connecting with powersports leaders, building new relationships, showcasing key new product and program offerings, and gaining valuable market insight through conversations with dealers.”

AIMExpo will be the show debut of the all-new 2023 Suzuki GSX-8S and V-STROM 800DE line. Through Suzuki’s engineering excellence, both motorcycles are new from the ground up featuring a brand-new parallel-twin 776cc engine making them serious competitors in their respective classes. Joining the new middleweight motorcycles will be the thoroughly refined 2023 V-STROM 1050 line.

These exciting new products along with the multi award-winning GSX-S1000GT+ high- performance sport tourer and Hayabusa, Suzuki’s legendary hyper-performance sportbike, will be featured in the Suzuki display along with a presence from Suzuki’s Genuine Parts & Accessories showcase highlighting ECSTAR Oil & Chemical products and genuine Suzuki apparel.

Suzuki is looking forward to meeting with dealers from around the country to discuss business and interact with Suzuki leadership while sharing more about what Suzuki has in store for 2023 and beyond.

“We are incredibly grateful to Suzuki and all our legacy exhibitors for recognizing the value that AIMExpo delivers to powersports,” Albert said. “And for helping us bring the industry together, all under one roof.”

For the full (and growing) list of exhibitors, go to Companies looking to exhibit are encouraged to contact AIMExpo without delay. The show floor is 97% sold out!



Suzuki Motor USA, LLC (SMO) distributes Motorcycles, ATVs, Scooters, Accessories, and ECSTAR Oils & Chemicals via an extensive dealer network throughout 49 states. Suzuki Motor Corporation (SMC), based in Hamamatsu, Japan, is a diversified worldwide manufacturer of Motorcycles, ATVs, Scooters, Automobiles, Outboard Motors, and related products. Founded in 1909 and incorporated in 1920, SMC has business relations with 201 countries/regions. For more information, visit


AIMExpo, the premier powersports trade event, is produced by the Motorcycle Industry Council. MIC exists to preserve, protect, and promote motorcycling through government relations, communications, media relations, statistics and research, aftermarket programs, data communications standards, and involvement in technical and regulatory issues. As a not-for-profit national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers, and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories, and related services, and members of allied trades such as insurance, finance and investment companies, media companies, and consultants. The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Keep up with the industry association on Twitter @followMICand at

Source: MIC Events

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