VIOLA, WI – June 2, 2021 – (Motor Sports NewsWire) – S&S Cycle, the de facto leader in motorcycle performance, welcomes new company President & CEO, Paul Skarie. Paul comes to S&S after a decade and a half stint at Harley-Davidson and brings with him an intimate understanding of the powersports space, both US and international.
“I’ve long been a fan of S&S, admiring their ability to continually innovate in both the performance and racing markets and I am both honored and excited to help lead this premier brand into the future” said Skarie.
“After an exhaustive and thorough search for a candidate that we felt could help write the next chapter of the S&S story, both the shareholders and board of directors agreed, Paul had the right stuff. His involvement in powersports, combined with a broad spectrum of experience has forged a seasoned leader with the vision and demonstrated ability to drive S&S towards a prosperous future” states Chairman of the Board Mark Platt.
Paul will hit the ground running and officially take the reins of the six decade old brand on June 7th, and will be operating out of the S&S corporate headquarters in Viola Wisconsin.
About S&S Cycle
The performance aftermarket, both 2 and 4 wheel was born on race tracks around the world. Enthusiasts in their single car garages grinding aluminum and welding steel late into the night, all in the hopes of a quicker ET or a higher top speed. For many it stayed on the local tracks, a select few translated their passion for performance into global enterprises. In 1958 George Smith chose the latter and across the next sixty plus years S&S Cycle would mature from grassroots racing effort to world class manufacturer and OEM partner. All the while racing has remained a core competency, from speed records at the Bonneville Salt Flats to multi year championships in American Flat Track, S&S is the go to for high performance on and off the race track.
Source: S&S Cycle, Inc.