TLD announces John Waraniak as Automotive Ambassador

CORONA, CA – May 4, 2021 – (Motor Sports NewsWire) – Troy Lee Designs is proud to announce that John Waraniak will serve as our automotive ambassador. John Waraniak has been in the aerospace, automotive, racing and performance industries for over 25 years. He most recently served as Vice President of Vehicle Technology for the Specialty Equipment Market Association (SEMA) from 2006 to January 2021.

We are really excited to have John representing TLD in the automotive space. John’s role will have him in the field on the frontlines of auto performance and racing  looking at new business opportunities, technologies and brand positioning of TLD within the automotive space.

“It’s an honor and privilege to work with my long-time friend, Troy and the great team of people and partners he has built at Troy Lee Designs.  TLD is a leader in design, performance, innovation and the cool factor and represents one of the most successful lifestyle brands in the Moto, MTB and Racing industries’, said John Waraniak.

Troy Lee adds “John and I have worked together for many years and I have always thought of John as part of the TLD family. To have him officially onboard as our automotive ambassador is awesome. I can’t wait to dig in deeper with John as we both have deep roots in the auto industry. This is a great opportunity for TLD to put more resources into the automotive field as we move into the future.”

About Troy Lee Designs:

For over 30 years, Troy Lee has been customizing helmets “For The World’s Fastest Racers.” TLD’s relentless commitment to creating products that exceed the cutting edge of style, design and quality, has earned them the reputation as an innovator in many different fields of racing. Troy Lee Designs has since expanded into a full force operation, offering a complete line of helmets, apparel and premium protection for off-road motorcycling and bicycling, sportswear and accessories, and operating the TLD supercross and motocross teams. Based in Corona, California, Troy Lee Designs has a global network of distributors.

Source: Troy Lee Designs

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