CONCORD, NC – April 19, 2021 – (Motor Sports NewsWire) – When NASCAR’s three premier national touring series debut at the world-renowned Circuit of The Americas May 21-23, Toyota cars and trucks will lead the fields to the green flags as the Official Vehicles of NASCAR at COTA. Speedway Motorsports officials also announced Toyota as the entitlement partner for the inaugural May 22 Toyota Tundra 225 NASCAR Camping World Truck Series (NCWTS) race.
“We are proud to call Toyota an official partner at several of our speedways across the country,” said Speedway Motorsports President and CEO Marcus Smith. “With Toyota’s North American headquarters located in Texas, it’s only natural to extend our relationship to NASCAR’s first visit to the state capitol of Austin.
“NASCAR at COTA is one of the most highly anticipated and spectacular event weekends on the 2021 schedule,” Smith added. “It’s an honor to saddle up with Toyota for what will be an event experience like no other.”
Toyota will provide a TRD Camry (NASCAR Cup Series), GR Supra (NASCAR Xfinity Series) and Tundra (NASCAR Camping World Truck Series) as the official pace cars and truck for the inaugural NASCAR at COTA race events, including the May 22 Toyota Tundra 225 Camping World Truck Series and Pit Boss 250 Xfinity Series races and the May 23 EchoPark Automotive Texas Grand Prix Cup Series race. With Official Vehicles and entitlement partner status, Toyota will receive preferred on-site display, promotional marketing and signage rights throughout the event weekend, hospitality and entertainment options for employees and business partners as well as naming rights for the Camping World Truck Series race.
“Toyota is proud to become the official vehicle of COTA for the track’s inaugural NASCAR race weekend,” said Paul Doleshal, group manager motorsports and assets, TMNA. “The addition of COTA to all three of the national NASCAR series schedules is a great opportunity for Toyota to showcase three of our production vehicles, including the TRD Camry, GR Supra and Tundra as they pace the field each day.
“The Tundra is built here in Texas, so we are thrilled to be able to race it here as well. COTA is located just 90 minutes from one of our largest U.S. manufacturing facilities, TMMTX (Toyota Motor Manufacturing, Texas, Inc.), where every Tundra in the world is built,” added Doleshal. “This makes our entitlement for the NASCAR Camping World Truck Series race, the Toyota Tundra 225, so important in Tundra’s hometown. We look forward to having our team members join us at COTA to enjoy what is sure to be a great weekend of racing. As we like to say, Tundra is built here, lives here and now will race here!”
Adult three-day weekend packages start at just $99 for general admission access and $125 for reserved seating to the May 21-23 NASCAR at COTA event weekend. Kids 12 and under can enjoy the entire weekend for just $10. Single-day tickets and three-day weekend packages can be purchased online at NASCARatCOTA.com or by calling the Texas Motor Speedway ticket office at (833) 450-2864.
About Speedway Motorsports:
Speedway Motorsports is a leading marketer, promoter and sponsor of motorsports entertainment in the United States. The Company, through its subsidiaries, owns and operates the following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Las Vegas Motor Speedway, New Hampshire Motor Speedway, Sonoma Raceway, Texas Motor Speedway and Kentucky Speedway. Speedway Motorsports provides souvenir merchandising services through its SMI Properties subsidiaries; manufactures and distributes smaller-scale, modified racing cars and parts through its U.S. Legend Cars International subsidiary; and produces and broadcasts syndicated motorsports programming to radio stations nationwide through its Performance Racing Network subsidiary.
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 38 million cars and trucks in North America, where we have 14 manufacturing plants, 15 including our joint venture in Alabama (10 in the U.S.), and directly employ more than 47,000 people (over 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold 2.8 million cars and trucks (2.4 million in the U.S.) in 2018.
Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society’s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit ToyotaNewsroom.com.
Source: Speedway Motorsports, LLC