WALWORTH, WI – March 9, 2021 – (Motor Sports NewsWire) – ASM Global, the world’s leading venue management and services company, and Mecum Auctions, the worldwide leader in auctions of collector cars, vintage motorcycles and Road Art sales, announced today a multiyear strategic partnership. The agreement will allow Mecum to capitalize on ASM Global’s expertise and reach for centralized booking and routing across its extensive network of more than 200 venues throughout North America.
“As Mecum Auctions continues to expand in the world of entertainment, strengthening our relationship with ASM Global simply made sense,” said Mecum Chief Executive Officer Dave Magers. “We look forward to the opportunities this partnership will provide for our customers and fans as Mecum and ASM Global work together to enhance the overall Mecum experience throughout the country.”
The partnership will utilize ASM Global’s experienced team of Event Managers to simplify and streamline the event-planning process and extensions into new and desired markets. Mecum Auctions will also receive access to the live event industry’s top marketing professionals and creative campaigns to drive exposure, maximize sales and enhance the guest experience. While assisting in the routing of Mecum Auctions across its portfolio of managed facilities, ASM Global’s Event Innovation Team will also secure world-class entertainment to expand on existing event formats and develop unique VIP experiences.
“We engage in industry-leading approaches to exceed client goals, and our exciting partnership with Mecum Auctions will showcase the many options that ASM Global can deliver,” said ASM Global Chairman Bob Newman. “Mecum is the market leader, and we are honored to extend and strengthen our relationship to ensure their guests enjoy amazing live experiences across our network.”
In partnership with ASM Global and its industry-leading VenueShield reopening program and protocols, Mecum Auctions generated more than $122.8 million in overall sales at its recently held live classic and collector car auction at Osceola Heritage Park in Kissimmee, Florida. With a total of more than 2,000 vehicles crossing the auction block Jan. 7-16, 2021, the reserve-based auction achieved an 89% sell-through rate. The next couple marquee Mecum auctions will take place at ASM Global-managed State Farm Stadium in Glendale, Arizona, March 18-20, 2021, and at Houston’s NRG Park, April 8-10, 2021. For a complete list of upcoming Mecum Auction events, visit Mecum.com.
About ASM Global
ASM Global is the world’s leading provider of innovative venue services and live experiences. The company was formed by the combination of AEG Facilities and SMG, global leaders in venue and event strategy and management. The company’s elite venue network spans five continents, with a portfolio of more than 325 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues. From Aberdeen to Anchorage, and Sydney to Stockholm, its venues connect people through the unique power of live experiences. ASM Global’s diverse portfolio of clients benefit from the company’s depth of resources and unparalleled experience, expertise and creative problem-solving. Each day, the company’s 61,000 passionate employees around the world deliver locally tailored solutions and cutting-edge technologies to deliver maximum results for venue owners and amazing experiences for guests. By consistently looking for new ways to envision, innovate and empower the spaces and places that bring people together, ASM Global elevates the human spirit while delivering the highest value for all stakeholders. For more information, please visit www.asmglobal.com.
About Mecum Auctions
The Mecum Auction Company is the world leader of collector car, vintage and antique motorcycle, and Road Art sales, hosting auctions throughout the United States. The company has been specializing in the sale of collector cars for more than 30 years, now offering more than 20,000 lots per year and averaging more than one auction each month. The company today has expanded its catalog of offerings to include a wide array of collectibles encompassing entry-level to investment-grade classic and collector cars, vintage and antique motorcycles, signs and memorabilia items like gas pumps, pedal cars and clocks, and even collector-grade tractors and farm relics. Mecum Auctions is headquartered in Walworth, Wisconsin, and since 2011 has been ranked No. 1 in the world with number of collector cars offered at auction, No. 1 in the world with number of collector cars sold at auction, No. 1 in the U.S. with number of auction venues, No. 1 in the U.S. in total dollar volume of sales, and is host to the world’s largest collector car auction held annually in Kissimmee, Florida, as well as the world’s largest motorcycle auction held annually in Las Vegas.
Source: Mecum Auction, Inc.