GLENDORA, CA – March 3, 2021 – (Motor Sports NewsWire) – NHRA and Mattel® announced today their licensing partnership to develop collectible die-cast vehicles under the iconic Hot Wheels® brand, hitting stores in June.
The new partnership will see die-cast versions of classic hot rods including a 1974 Chevrolet Vega Pro Stock car and a 1971 Ford Mustang Funny Car. NHRA fans young and old can host their own drag races in living rooms across the world.
NHRA and Mattel have teamed up in the past and with the with history, power, and speed at the heart of both brands, the collaboration is seamless.
“The partnership between NHRA and Mattel is a perfect match,” said Jeffrey Young, NHRA Vice President of Marketing and Communications. “NHRA is excited to work with Mattel to bring new products to new NHRA fans across the globe.”
“Hot Wheels has a long history of working with NHRA teams since our early days with Snake and Mongoose, over 50 years ago,” said Roberto Stanichi, SVP and Global Head of Hot Wheels at Mattel. “We’re honored to once again roll into the staging lanes, watch the tree light up and ignite the Hot Wheels challenger spirit in NHRA fans of all ages.”
The NHRA Licensing Program continues to expand focusing on lifestyle products such as apparel and accessories, home decor as well as items for the garage for the auto enthusiast such as automotive accessories, automotive tools, appearance and other automotive related products.
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 22 national events featuring the NHRA Camping World Drag Racing Series, NHRA Lucas Oil Drag Racing Series, E3 Spark Plugs Pro Mod Drag Racing Series presented by J&A Service, SAM Tech.edu Factory Stock Showdown and Mickey Thompson Tires Top Fuel Harley Series. Twice a year, NHRA hosts a ‘race-within-a-race,’ during the JEGS Allstars and Mickey Thompson Tires Pro Bike Battle specialty competitions. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style. NHRA also offers the NHRA Jr. Street program for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. With over 120 Member Tracks, NHRA allows racers to compete at a variety of locations nationally and internationally. NHRA’s Youth and Education Services (YES) Program reaches over 30,000 students annually to ignite their interest in automotive and racing related careers. NHRA’s streaming service, NHRA.tv, allows fans to view all NHRA national events as well as exclusive features of the sport. In addition, NHRA owns and operates four racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on Facebook, YouTube and Twitter. and YouTube.
Source: National Hot Rod Association