NHRA and Wicked Quick partner for High-Speed Apparel Collection

201005 NHRA and Wicked Quick partner for High-Speed Apparel Collection (678)

New NHRA Don’t Blink Collection Now Available

GLENDORA, CA – October 5, 2020 – (Motor Sports NewsWire) –  NHRA has partnered with Wicked Quick for a collection of high-graphic NHRA tees that delivers an aggressive, visual take on speed. The licensing partnership was secured by JRL Group, NHRA’s licensing agency.

The partnership brings a sense of homecoming for Wicked Quick, whose concept was born trackside at a NHRA race in 2003. Tailored around a “Built for Speed” concept, the motor-centric brand combines sophisticated, graphic toughness conveying speed, rebellion and attitude with über-soft, hand-sewn basics. The first group of the 2020 Wicked Quick NHRA collection is available now only at www.wickedquick.com. Fans can use discount code NHRA15 for 15% off the NHRA tees, now through October 11th.

Wicked Quick CEO/Creative Director Tarran Pitschka describes the new collection as “an aggressive, visual take on speed.” Striking graphics and innovative print treatments convey the Don’t Blink theme. “Ever blink and miss something? That’s the inspiration.”

The NHRA Licensing Program continues to expand focusing on lifestyle products such as apparel and accessories, home décor, as well as items for the garage for the auto enthusiast such as automotive accessories, automotive tools, appearance and other automotive related products.


Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and E3 Spark NHRA Plugs Pro Mod Drag Racing Series presented by J&A Service. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers NHRA Jr. Street program for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. NHRA’s Youth and Education Services (YES) Program reaches over 30,000 students annually to ignite their interest in automotive and racing related careers. In addition, NHRA owns and operates four racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on Facebook, YouTube and Twitter.

About JRL Group, Inc.

Founded in 1999, JRL Group has been connecting brands with consumers through innovative strategic partnerships. JRL Group is a full-service agency specializing in both outbound and inbound licensing programs as well as strategic corporate alliances. JRL Group has successfully extended brands globally and handles all aspects of client licensing programs including strategic planning, contract negotiations, product development, royalty management, and overall program management. JRL Group represents a broad range of clients in automotive, electronics, food, hardware, housewares, publishing, and sports. JRL Group is headquartered in Deerfield, Illinois. www.jrlgroup.com.

About Wicked Quick

Starting the company in 2004 after years as a designer with Nike, Pitschka’s goal was to build a new brand in the world of speed-influenced lifestyle apparel. Over the years, he’s secured licenses with the Ford Motor Company, Chevy, Shelby/Cobra, Edelbrock, American Racing and Isky Cams. https://www.wickedquick.com/

Source: National Hot Rod Association

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