Ducati Rewards the Student from the ArtCenter College of Design who Designed the Scrambler Ducati of the Future

200511 Scrambler Ducati of the future - sketches by Peter Harkins (678)
  • Peter Harkins is the winner of the contest launched by the Scrambler Ducati Brand to students of the ArtCenter College of Design in Pasadena, California
  • 10 original projects presented to interpret the Scrambler Ducati of the future, evaluated by Jeremy Faraud, Designer, and Andrea Ferraresi, Director of the Ducati Style Center, together with the Scrambler Ducati Brand Unit
  • The student, who attends the design course at the Californian college, will have the opportunity to carry out a training internship at the Ducati Style Center in Borgo Panigale

BORGO PANIGALE, BOLOGNA, ITALY – May 11, 2020 – (Motor Sports NewsWire) – On the occasion of the presentation of the new Scrambler Ducati 1100 PRO, which took place in February 2020 at the ArtCenter College of Design in Pasadena, Ducati involved students of the California institute with a contest to design a proposal for the Scrambler Ducati of the future.

200511 Scrambler Ducati of the future - sketches by Peter Harkins (2)

After three months, all the projects have been submitted and evaluated. Jeremy Faraud, Designer, and Andrea Ferraresi, Director of the Ducati Style Center, together with the Scrambler Ducati Brand Unit, judged the students’ works based on their future vision, the presentation of the project, the quality of the technical drawings and, of course, on their design style.

200511 Scrambler Ducati of the future - sketches by Peter Harkins (3)

In total, 10 complete, original and markedly different projects were presented but with some features in common. Many students imagined an electric Scrambler Ducati version linked to urban mobility, while others submitted all-round models, i.e. more versatile and suitable for many different situations. The winning project also chose the latter direction which proved to be the winner, as it respects the true spirit of the brand.

200511 Scrambler Ducati of the future - sketches by Peter Harkins (4)

“The collaboration with the ArtCenter College of Pasadena has given rise to an interesting exchange experience with students from different cultural and academic backgrounds, who have reinterpreted our Scrambler Ducati in a creative way and with very distant points of view,” said Andrea Ferraresi, Ducati Style Center Director. “Peter Harkins was the best in transforming the brief into a decidedly spot-on project. His work proved to be particularly complete in the study of the proportions and in the development of the details. The reinterpretation that he proposed takes its inspiration from the values ​​of the brand and maintains the typical stylistic canons of the Scrambler Ducati, such as lightness, simplicity of lines and the headlamp characterized by the unmistakable X, now recognized as the signature of the bike.”

200511 Scrambler Ducati of the future - sketches by Peter Harkins (5)

“I am thankful to Ducati and ArtCenter for working together to provide this opportunity,” said Peter Harkins. “I am extremely excited to be working alongside such a talented group of designers at Ducati and look forward to learning new skills and techniques. Thank you to my classmates who pushed me to do better and to our teacher, Alex Earle, for inspiring us through his Powersports Class. This is a dream come true!”

200511 Scrambler Ducati of the future - sketches by Peter Harkins (6)

Ducati Motor Holding S.p.A. – A Sole Shareholder Company – A Company subject to the Management and Coordination activities of AUDI AG

Founded in 1926, since 1946 Ducati has been manufacturing sport-inspired motorcycles characterized by high-performance Desmodromic engines, innovative design and cutting-edge technology. With its factory located in Bologna’s Borgo Panigale district, in 2016 Ducati celebrated 90 years since its foundation. The model range covers several market segments with the following families: Diavel, XDiavel, Hypermotard, Monster, Multistrada, SuperSport, Panigale and Streetfighter. In 2015, Ducati presented the Ducati Scrambler: a new brand made of bikes, accessories and apparel that that stands out for its creativity and self-expression.

In 2017, Ducati presented the Panigale V4, the first Ducati production bike to mount a 4-cylinder engine derived directly from the Desmosedici GP engine. Ducati iconic motorcycles, together with an extensive range of bike accessories and technical and lifestyle apparel, are distributed in 90 countries worldwide. In 2019 Ducati delivered 53,183 bikes to customers, consolidating its sales over the 50,000-bike threshold for the fifth year running. Ducati competes in both MotoGP and Superbike World Championships. It has been competing in MotoGP since 2003, winning both the Manufacturers’ and Riders’ titles in 2007, while in Superbike Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles.

Source: Ducati Motor Holding SpA

logo-scrambler-ducati_hd

####

Be the first to comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.