ROXORS Donated to AdventureVet to Assist with Combat Wounded Veterans

  • Mahindra Automotive North America donates three ROXORS to AdventureVet Organization in Moab, Utah.
  • Combat Veterans with spinal cord or leg amputations are able to drive the ROXOR A/T modified with hand controls.

AUBURN HILLS, MI – May 4, 2020 – (Motor Sports NewsWire) – Mahindra Automotive North America has donated three ROXOR off-road vehicles to AdventureVet to help combat wounded veterans with outdoor therapy and training.

AdventureVet is a non-profit organization that offers Outdoor/Adventure activities; Recreational Therapy, Vocational Training and additional life changing, lifesaving holistic wellness programs. The programs are specifically developed to assist wounded and amputee combat veterans with their needs and the issues they deal with on a daily basis.

“AdventureVet is simply getting veterans and their families outside, back into the environment and participating in activities that remind them how great it is to be alive,” said Dave Frey, Co-Founder of AdventureVet. “Having a ROXOR with hand controls that can be driven by just about any veteran, regardless of their injuries, is a game-changer. It opens up a whole new world of adventure for our vets that we owe so much to.”

Until now, veterans unable to pilot conventional vehicles could only enjoy the ROXOR experience from the passenger seat. Now, a 2020 ROXOR A/T modified with hand controls puts them in the driver’s seat.

With the installation of steering column mounted brake and accelerator control levels and a steering handle, wounded veterans are now able to enjoy the outdoor and off-road lifestyle in a ROXOR.

“ROXOR has long-standing military heritage and we’re proud to support this initiative to help injured veterans,” said Richard Ansell, Vice President of Marketing for Mahindra Automotive North America. “Providing ROXOR off-road vehicles to AdventureVet ensures military veterans are able to enjoy the great outdoors in the driver’s seat. These are some tough and driven men and women and we’re happy to be getting them back out onto the trails, doing something they love to do.”

Mahindra Automotive North America is committed to growing the unique design and engineering attributes that make it one of the toughest, strongest and authentic off-road work/play in the United States.

This simple platform has proven its sturdiness and comes with an industry-leading limited warranty of two years or 12,000 miles. Starting at MSRP $16,599 (USD). Fleet discounts are available.

For the full article on the AdventureVet donation, please see the Spring 2020 Edition of the ROXOR Adventure Magazine, pages 34-35, by visiting:

Images and video related to the AdventureVet donation can be found here:

For more information on the new ROXOR, visit and follow ROXOR on social media via and @roxoroffroad on Twitter and Instagram.


Mahindra Automotive North America (MANA) is Mahindra’s North American automotive headquarters. In addition to leading all North American activity, MANA is a comprehensive automotive design, engineering and vehicle development center. Established in 2013 and located in Auburn Hills, Michigan, MANA’s team of veteran executives, engineers and designers, working with affiliate Mahindra automotive teams in India, Korea and Italy, is playing a key role in growing Mahindra’s global automotive business. Mahindra Vehicle Sales and Service (MVSS) is MANA’s exclusive distributor in the powersports industry located in Fletcher, North Carolina.


ROXOR is an off-road vehicle conceived, designed and engineered by Mahindra Automotive North America. The vehicle is produced in Auburn Hills in the first new OEM manufacturing operation to open in Southeast Michigan in more than 25 years. A rugged, no-nonsense side-by-side, ROXOR is a tribute to Mahindra’s long history of assembling iconic military-grade vehicles beginning in 1947; it features a steel body on a boxed-steel frame, a heavy-duty Mahindra turbo-diesel 4-cylinder engine, and a truck-style transmission. The American-assembled ROXOR enters the off-road world with 70-years of proven capabilities based on its authenticity, simplicity and strength. Learn more at

About Mahindra

The Mahindra Group is a $20.7 billion (USD) federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, components, commercial vehicles, consulting services, energy, industrial equipment, logistics, real estate, steel, aerospace, defense and two-wheelers. Headquartered in India, Mahindra employs over 200,000 people across 100 countries. Learn more at


AdventureVet, started by veterans for veterans, is a 501(c)(3) non-profit organization that delivers Outdoor/Adventure activities, Motorcycle & Recreational Therapy and Vocational Training which includes holistic health and wellness programs developed to assist wounded and amputee combat veterans with their needs and the issues they deal with on a daily basis. Helping our fellow veterans through outreach, action, activities, education and follow-up is what drives our organization. The end result of our program is a healthier and happier, more capable individual, who is now living life in a much better physical and mental condition, and able to help and support other veterans to do the same.

ADV relies solely on the generous support provided by individuals and business leaders for donations and resources that assist us in carrying out our mission to change and save fellow veteran lives. To learn more and support this worthy cause Visit

Source: Mahindra Automotive North America

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