Roland Sands Strategic Partnership with Comoto Holdings

200408 Roland Sands Strategic Partnership with Comoto Holdings (678)

Revolutionary Motorcycle Parts & Apparel Brand, Roland Sands Design has reached a strategic partnership with America’s largest omni-channel platform in the powersports industry – Comoto and will align efforts for 3PL functions and US wholesale distribution.

LOS ALAMITOS, CA – April 9, 2020 – (Motor Sports NewsWire) – Roland Sands Design and Comoto have entered into a partnership for sales and distribution for RSD Apparel. Under this partnership, Comoto will be the exclusive US distributor for RSD Apparel through their entity Upshift Distribution, while also offering 3PL services for the brand for direct to consumer fulfillment.

“We’ve always been excited about two wheels; it’s 100% what drives our business, the bike builds, parts and apparel, and the Comoto crew shares that moto stoke. With that as a concrete foundation for both businesses, we can’t lose.” Says Roland Sands, President/CEO of RSD.

“Aligning with the Comoto group ensures best in class sales operations for our dealer’s and efficient fulfillment to the end consumer. Revzilla & J&P Cycles are powerhouse eCommerce retailers and have always been huge supporters of our apparel business, plus with UpShift managing our dealer network, we feel this partnership is a great opportunity for all involved” Says Rob Ramlose, Director of Product, RSD.
“This strategy will allow for Comoto to maximize business potential through multiple channels including our eCommerce platforms Revzilla & J&P Cycles, our retail chain Cycle Gear and UpShift Distribution LLC, which will target motorcycle dealerships and specialist retailers in the US.” Says Stevan Popovich, VP, Merchandising and Business Development at Comoto.

About Roland Sands Design:

Roland Sands Design is a motorcycle, product, apparel, and event company that has its roots in racing, custom bike building, and design. Their inspiration comes from a high-performance background that blends the love of two wheels with the desire to create unique products. RSD lives the two-wheeled life, and its crew is a diverse collection of road racers, off-road, dirt track, and custom bike builders and riders. It’s this diversity that allows RSD to work with the best in the industry on a wide variety of projects. Follow all bike builds, new products and the life and times of the Roland Sands Design crew at

About Roland Sands:

Roland Sands has been racing since the age of five and won an AMA 250GP national Road Racing Championship in 1998. With racing and performance as his inspiration, Sands has since become an award-winning custom motorcycle builder and founder of Roland Sands Design.

About Comoto Holdings:

Comoto Holdings is America’s largest and fastest growing omni-channel platform in the powersports aftermarket-products industry; dedicated to advancing the experience of moto enthusiasts across the globe. Comoto’s brands, RevZilla, Cycle Gear, and J&P Cycles, deliver premium products, dedicated expertise, engaging media, and passionate customer support of the rider community, through best-in-class ecommerce and retail experiences.

About Upshift Distribution LLC:

Headquartered on the East Coast and utilizing extremely efficient distribution centers on both sides of the country, UPSHIFT Distribution LLC is an independent importer and distributor of high-quality motorcycle apparel, accessories and parts, serving motorcycle dealerships and specialist retailers throughout the U.S.

Source: Roland Sands Design, INC.