The Diavel 1260 S wins the Good Design Award

Another prestigious prize for the unique Diavel 1260 design
A true style icon, the Diavel 1260 continues its winning streak in international design competitions
Powerful and beefy, this motorcycle combines maxi-naked performance with muscle cruiser ergonomics

BORGO PANIGALE (Bologna, Italy) – January 11, 2020 – (Motor Sports NewsWire) – Design and sheer personality have always been an essential part of every Ducati motorcycle and winning international awards proves just how dedicated the company is to these aspects.

An undisputed style icon, the Diavel 1260 S – after winning the prestigious European design prize, the Red Dot Award – has now gone on to enjoy success in the United States where the Bologna-built muscle cruiser has clinched the Good Design Award.

Assigned by the Chicago Athenaeum, Museum of Architecture and Design, and by the European Centre for Architecture Art Design and Urban Studies, the Good Design Award is one of the most sought-after prizes, one that has been acknowledging and certifying global excellence in design since 1950.

Powerful and beefy, the Diavel 1260 combines maxi-naked performance with muscle cruiser ergonomics. The second-generation of this incredibly special bike remains faithful to the spirit of the original, drawing on its key styling elements yet bringing them decidedly up to date. Its meticulous design seamlessly incorporates the bike’s beating heart, the 159 hp Testastretta DVT 1262 engine. For 2020 the unconventional, unmistakeable Diavel 1260 will be sporting two new colour schemes, namely Dark Stealth (a total black look, available for the standard version) and an all-new Ducati Red with white trims and red seat tail (on the S version) to emphasise the sport performance and power-cruiser spirit of this original bike in inimitable Ducati style.

About Ducati:

Additional information about Ducati, including participating dealers and availability can be found at www.ducati.com.

Ducati Motor Holding S.p.A. – A Sole Shareholder Company – A Company subject to the Management and Coordination activities of AUDI AG.

Founded in 1926, since 1946 Ducati has been producing sport-inspired motorcycles characterized by high-performance Desmodromic engines, innovative design and cutting-edge technology. Situated in Bologna, the factory is located in the Borgo Panigale district. The model range covers several market segments with the following families: Diavel, Hypermotard, Monster, Multistrada, and Superbike. In 2015 Ducati presented the Ducati Scrambler: a new brand made of bikes, accessories and apparel that provide the last word in creativity and self-expression. These authentic icons of “made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in 90 countries around the world. Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles and in 2011 passed the historic milestone of 300 race victories. Ducati have participated in MotoGP since 2003, winning both the Manufacturers’ and Riders’ titles in 2007.

Source: Ducati Motor Holding SpA