SAN ANTONIO, TX – September 18, 2019 – (Motor Sports NewsWire) – VP Racing Fuels, Inc., today announced the addition of Motovicity Distribution as a significant player in the rapid expansion of VP’s popular Consumer Products line.
“VP was the Official Fuel of Motovicity’s Never Lift event held last spring in California,” said Andy Deel, Division Manager of Consumer Products for VP. “Both companies have award-winning reputations for performance and products, so it is a very natural fit for us to expand our relationship to the next level.”
Motovicity is a leading wholesale-only automotive aftermarket distributor of import, sport compact, modern muscle, and other performance parts and is a past winner of SEMA’s prestigious Warehouse Distributor of the Year. VP’s Stay Frosty™ Race Ready Coolant won the 2019 SEMA Global Media Award last fall and is in stock and ready to ship along with Motorsport Containers®, Madditives®, VP’s Appearance Line, and high-performance lubricants from Motovicity.
“We couldn’t be more excited to be working with VP Fuels, as they are known throughout the industry as one of the top brands for all things racing,” said Motovicity’s CEO, Brian Lounsberry.
For more information about VP and its products for dealers, racers, enthusiasts, and general consumers visit vpracingfuels.com.
About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Fuel Technology®, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, Blancpain GT World Challenge America, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, PDRA, SCORE, Best In The Desert, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies.
As part of a retail branding program, gas stations and convenience stores across North America are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing. VP’s most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines. More information is available online at VPRacingFuels.com.
Source: VP Racing Fuels, Inc.