Broadened plan to include media activities, North American
model debut and product demos
An advocate of the Motorcycle Industry Council’s long-term initiative to bring more people into the world of motorcycling, a plan which will be discussed in greater detail at AIMExpo presented by Nationwide, Honda will likewise work to encourage industry stakeholders to attend this year’s event. Honda’s activities kick off two days before show doors open, with an extended media event that will include a group ride and visits to the AMA Motorcycle Hall of Fame Museum in Pickerington and the Honda Heritage Center in Marysville.
For consumers, Honda will make the North American debut of a new model and will offer demo rides with models including the Gold Wing, Africa Twin, CB1000R, CB650R, NC750X, CBR650F, CB500F, CB500X, Rebel 500 and CRF450L.
“AIMExpo is a great opportunity for the entire industry to come together, and we’re excited about the wide-ranging activities we have planned for this year’s event,” said Chris Cox, American Honda’s Manager of Experiential Marketing/Public Relations. “As we celebrate Honda’s 60th anniversary in America and the continued growth of our two- and four-wheel powersports lineups, we look forward to meeting with media, consumers and other industry stakeholders.”
“Offering a platform to connect dealers, OEMs, media and consumers has been one of the core objectives of AIMExpo presented by Nationwide,” said Cinnamon Kernes, Vice President & General Manager, MIC Events. “As we work to bring the industry together, it’s more important than ever that manufacturers like Honda, through product launches, dealer education and experiential demo rides, are able to take advantage of the ‘one time, one place’ benefit that being in Columbus will offer. Together, we will rise.”
The 2019 AIMExpo presented by Nationwide is open to trade, industry and media September 26-27, and to the general public September 28-29.
ABOUT AMERICAN HONDA
American Honda Motor Co., Inc., is the sole distributor of Honda motorcycles, scooters, ATVs and Side-by-Sides in the U.S. American Honda’s Powersports Division conducts the sales, marketing and operational activities for these products through independent authorized Honda retail dealers. For more information on Honda products, go to powersports.honda.com.
Source: American Honda Motor Co., Inc.