Civic Type R Makes U.S. Debut at 2017 AutoCon in Los Angeles

27 03 2017

The long-awaited Civic Type R finally comes stateside with an appearance at a hub of automotive performance and tuning

TORRANCE, CA – March 27, 2017 – (Motor Sports Newswire) – After its global reveal in Geneva earlier this month, the first production Civic Type R coming to America will make its U.S. debut at the 2017 AutoCon automotive performance and tuning convention in Los Angeles on March 26 with an on-stage presentation scheduled for 4:00 PM PDT. With 306 horsepower and 295 lb-ft of torque1 on tap from its 2.0-liter DOHC, direct-injected and turbocharged i-VTEC® in-line 4-cylinder engine, the 2017 Civic Type R is the fastest, most powerful Honda ever sold in America. Featuring aggressive styling to match its performance, the Civic Type R is the “hot hatch” that U.S. compact enthusiasts have been dreaming about.

For East Coast enthusiasts, the Type R will make its debut at the New York International Auto Show on Apr. 12. The first Type R-badged Honda will go on sale nationwide in late spring with an MSRP in the mid-$30,000 range.

For More Information
Consumer information is available at To join the Civic Type R community on Facebook, visit Additional media information including high-resolution photography of the 2017 Honda Civic Type R is available at

1 306 horsepower at 6,500 rpm and 295 lb.-ft. of torque from 2,500 to 4,500 rpm (both SAE Net)

Source: Honda North America


2017 Honda CBR1000RR/SP/SP2 Products Available from Yoshimura

17 03 2017

CHINO, CA – March 17, 2017 – (Motor Sports Newswire) – The 2017 Honda CBR1000RR has undergone some significant updates this year. Starting off with a complete new electronics base, as well as loosing a significant amount of weight, centralizing mass, even the styling has been upgraded!

Yoshimura now introduces our Alpha T Street Series slip-on system. This slip-on removes a nice bit of weight, adds a ton of style and adds that legendary Yoshimura sound that is renowned worldwide. Available in either stainless/carbon fiber or titanium/carbon fiber configurations, both offer the same amount of performance. The titanium system however, gains its advantage as being a little under a pound lighter. The new Alpha T adds a couple of ponies and it’s 50-state emissions legal!

Also available now is our famous precision fit Fender Eliminator kit for the 2017 Honda CBR100RR, all are proudly made in the USA!

2017 Honda CBR1000RR SP2 with Alpha T Street Series titanium slip-on
(European model shown)

2017 Honda CBR1000RR SP2 with Alpha T Street Series titanium slip-on
(European model shown)

2017 Honda CBR1000RR SP2 with Alpha T Street Series titanium slip-on
(European model shown)

Listen to the new Alpha T slip-on for the 2017 CBR1000RR

2017 Honda CBR1000RR Fender Eliminator Kit

2017 Honda CBR1000RR/SP/SP2 pricing and info

2017 Honda CBR1000RR/SP/SP2 Alpha T slip-on TI/TI/CF WF
Part #12202MP720
MSRP: $899.00

2017 Honda CBR1000RR/SP/SP2 Street Alpha T slip-on SS/SS/CF
Part #12202BP520
MSRP: $499.00

2017 Honda CBR1000RR Fender Eliminator Kit
Part #070BG122020
MSRP: $139.99

Stock muffler weight 6.7 Lbs.
Titanium Alpha-T slip-on weight 3.5 Lbs.
Stainless Alpha T slip-on weight 4.3 Lbs.

Street Series by Yoshimura –
All Street Series systems are Slip-on/Bolt-on applications do not require tampering with the vehicle’s emissions control system, yet still deliver that special spirit the world has come to expect from the legendary company known as Yoshimura. Street Series applications cover all of the iconic profiles that Yoshimura has become famous for. From the legendary R-77 mufflers, and now the new Alpha T profile, our Street Series exhaust offer street-legal options for almost everything on two wheels.

About Yoshimura

Yoshimura is “The Leader in Performance” and has been for 60 years. With unmatched skills, knowledge and passion for racing, Yoshimura is on the forefront of the aftermarket. Yoshimura exhaust systems are race bred and feature the same legendary performance, fit, and quality that has been our trademark for six decades. To learn more about Yoshimura and view their wide variety of performance products, visit

Source: Yoshimura R&D of America


Engineer Using Virtual Reality in Technical Training Featured in Latest “Who Makes a Honda” Video

16 03 2017

MARYSVILLE, OH – March 16, 2017 – (Motor Sports Newswire) – Melissa Vance, who is leading Honda’s innovative effort to use virtual reality to improve technical training and reduce costs, is the latest subject of the What Makes a Honda is Who Makes a Honda video series. Through a “virtual” world she created, maintenance and equipment service technicians can practice their welding techniques before entering the weld booth, allowing them to hone their skills without the expense of using real materials.

“This type of high-tech training creates efficiencies, because we are saving reset time and raw materials,” said Vance, a senior staff engineer for the Technical Development Center at Honda North America’s Honda Heritage Center. “I am looking forward to finding more ways to leverage this technology in a number of training applications.”

In her spare time, Vance enjoys coaching her three children in a variety of sports. Having lost her husband unexpectedly in 2013, Vance says that having a strong support system has helped her provide the childhood her kids deserve and handle the challenges of being a solo parent.

The What Makes a Honda is Who Makes a Honda video series focuses on Honda associates who live out Honda’s commitment to The Power of Dreams, a global theme that encourages Honda associates to conceive ideas that will create new value for customers and society and then show the determination required to bring those dreams to life. In addition, the video series spotlights the inspiring efforts of Honda associates in their work and in the community.

About Honda in North America

Honda established operations in America in 1959 and now employs more than 40,000 associates in its North American sales, R&D and manufacturing operations with total capital investment in North America exceeding $22 billion.

Based on its longstanding commitment to “build products close to the customer,” Honda operates 19 major manufacturing facilities in North America producing a wide range of Honda and Acura automobiles, automobile engines and transmissions, Honda all-terrain vehicles, power equipment products, such as lawn mowers, mini-tillers and general purpose engines, and the HondaJet advanced light jet.

Nine Honda auto plants in the region, including five in the U.S., have the capacity to produce 1.92 million automobiles each year. In 2016, more than 96 percent of the Honda and Acura automobiles sold in the U.S. were produced in North America. Those plants today manufacture 17 different models, including nine passenger cars and eight light trucks using domestic and globally sourced parts. Honda also operates 16 major research and development centers in the U.S. with the capacity to fully design, develop and engineer many of the products Honda produces in North America.

Source: Honda North America


New Short Film Documents Efforts to Save Sea Turtle Habitat in South Carolina; Latest in Award-Winning Honda Environmental Film Series

10 03 2017

TORRANCE, CA – March 10, 2017 – (Motor Sports Newswire) –

  • Chronicles Edisto Beach State Park’s mission to save threatened loggerhead sea turtles
  • Honda of South Carolina supports initiative to protect habitat

As part of its ongoing efforts to support environmental initiatives in the communities where its associates work and live, Honda is highlighting a program to protect endangered loggerhead sea turtles in its new short film, “Generations: Sea Turtle Patrol of Edisto Beach State Park, SC.” The film – part of the award-winning Honda Environmental Short Film Series – explores the threats facing loggerhead sea turtles and the efforts of a passionate group of state rangers, marine biologists, and volunteers to protect critical sea turtle nesting habitat at Edisto Beach State Park.

The film introduces Sea Turtle Specialist, Leah Schwartzentruber, and Park Ranger, John Greider – members of the team leading Edisto Beach State Park’s sea turtle conservation program. Sea turtles are one of Earth’s oldest creatures and among the most threatened due to a number of factors, including loss of habitat. The South Carolina Department of Natural Resources began monitoring nesting activities in the 1970s after seeing a precipitous decline in the number of nesting loggerhead turtles. Research shows that only about one out of 1,000 hatchlings have a chance of surviving to adulthood – making conservation efforts vital for the longevity of loggerheads.

The film documents the efforts of Edisto’s Sea Turtle Patrol, following Schwartzentruber and Greider as they educate visitors, mark and protect nesting habitats, and record inventories of the hundreds of nests dotting the shoreline. Featuring footage of a 250-pound female turtle laying her eggs, and 55 days later, hundreds of baby turtles embarking on their journey to adulthood, viewers learn about the loggerhead’s life cycle and what they can do to help protect this species.

“While previous films in the Honda Environmental Series have highlighted remarkable initiatives dreamed up by Honda associates, we wanted to expand the series beyond Honda’s sustainability efforts,” said film series producer, Marcos Frommer of Honda North America, Inc. “Honda is proud to share the story behind Edisto’s Sea Turtle Patrol and support its efforts to increase sea turtle populations.”

To support the conservation efforts, Honda donated its Honda Pioneer 700 and Pioneer 1000 side-by-side vehicles to Edisto Beach State Park, which enable state rangers to patrol long stretches of beach that serve as nesting habitat for loggerheads. The Pioneer 700 and 1000 are manufactured* at Honda of South Carolina Mfg., Inc. (HSC) in Timmonsville, SC.

The Honda Environmental Short Film Series has been nationally recognized for its inspiring stories of Honda associates who have dreamt up and implemented innovative ways to reduce the company’s environmental impact.

Honda Supports Marine Conservation

Committed to marine conservation, Honda established the Honda Marine Science Foundation, a new initiative to address marine ecosystem restoration and the impact of humans and climate change on oceans and intertidal areas. Inspired by the Japanese concept of sato-umi – the convergence of land and sea where human and marine life can harmoniously coexist – the foundation will support science-based programs that improve and preserve coastal areas for future generations. Its first initiative is the Southern California Native Oyster Restoration Project, which is being conducted in partnership with the University of California, Santa Barbara (UCSB) Bren School of Environmental Science & Management. To learn more about Honda’s environmental initiatives, visit

Honda Commitment to the Environment

Based on its vision of “Blue Skies for our Children,” Honda is working to advance technologies that address society’s environmental and energy concerns. Honda is targeting a 50 percent reduction in its total company CO2 emissions on a global basis by 2050, compared to 2000 levels. Honda is targeting significant growth in sales of electrified vehicles in the coming years, intending for two-thirds of global automobile sales to be electrified vehicles by 2030.

See a complete list of the environmental organizations Honda supports.

Source: Honda North America


Team Genuine Broaster Chicken Honda to contest 2017 MotoAmerica Superbike Championship

17 02 2017

Jake Gagne to Campaign the New CBR1000RR

TORRANCE, CA – February 17, 2017 – (Motor Sports Newswire) – American Honda announced today that it will be taking part in the Superbike class for the 2017 MotoAmerica racing season through the support of Team Genuine Broaster Chicken Honda who will be campaigning the all new CBR1000RR. The package of experienced team owner Danny Walker, veteran rider Jake Gagne, and the new CBR1000RR will be supported with motorcycles and technical support from Honda. Genuine Broaster Chicken Honda naturally sourced Gagne to lead the charge, having completed his first-ever season in the Superbike class in 2016 with a 10th-place finish after having captured the Superstock 1000 title the year prior.

Team Genuine Broaster Chicken Honda to contest 2017 MotoAmerica

“Wayne Rainey and the MotoAmerica group have been doing a great job in bringing back American Road Racing, and we are very happy to get back involved in the premier class,” said Mike Snyder, Senior Manager for Honda Racing. “We are thrilled to be partnering in this effort with Danny, Jake and the Genuine Broaster Chicken team. Together we can give our fans something to cheer about and bring some more competition to the series.”

Danny Walker, Team Manager of Genuine Broaster Chicken Honda, shared his excitement for the new Honda machine and the potential for the series.

“We can’t wait for the season to start. Jake has proven himself capable in the liter class and we are excited to see what he does with the all-new Genuine Broaster Chicken CBR1000RR. The MotoAmerica series continues to grow and we are proud to be the team that brings Honda back to the paddock. This is going to be a great year for fans of the series.”


American Honda Motor Co., Inc., is the sole distributor of Honda motorcycles, scooters, ATVs and Side-by-Sides in the U.S. American Honda’s Motorcycle Division conducts the sales, marketing and operational activities for these products through independent authorized Honda retail dealers. For more information on Honda products, go to

Source: American Honda Motor Co., Inc.



New Product: HeliBars Tour Performance Handlebar Risers for 2017 Honda Africa Twin

7 02 2017

CORNISH, ME – February 7, 2017 – (Motor Sports Newswire) –  HeliBars® taller, uniquely offset Tour Performance™ Handlebar Risers for Honda’s 2017 Africa Twin ADV motorcycle elevate its handlebar 1-1/4-inch and move its grips 5/8-inch rearward. In combination, this creates an optimal stand-up riding posture for better bike control in challenging off-road sections and increased comfort mile after adventurous mile.


HeliBars’ Tour Performance Handlebar Risers simply replace the Africa Twin’s stock pieces. They’re made from 6061 aluminum and are finished in a tough, UV-resistant silver powder coating that complements the Honda’s bar mounts.

The risers work equally well with the bike’s seat in its high or low position and fit machines equipped with manual and DCT transmissions. To minimize complexity, the risers are engineered to perfectly integrate with all original components, including the hydraulic clutch and brake hoses.

Much easier to install than a new handlebar, mounting the Tour Performance risers following HeliBars’ comprehensive, step-by-step installation instructions and clear, accurate detail photos is a one-hour job that requires no special tools. The risers come with longer, zinc-plated bolts and reuse all other stock hardware.

HeliBars engineers 80 handlebar-related products that improve ergonomics on any type of motorcycles without changing their overall looks.


Tour Performance Handlebar Risers are available for popular ADV, standard, sport, naked and sport-touring bikes. The company’s patented Horizon Multi-Axis Replacement Handlebars for touring bikes and cruisers can be adjusted and fine-tuned to fit riders of all sizes. The TracStar line of taller clip-on handlebars ease the pain of hardcore sportbikes’ crouched riding positions.

Leading the way in motorcycle comfort for 30 years, all HeliBars products are engineered, tested and proudly manufactured in Cornish, Maine. They’re backed by a 100% satisfaction guarantee via Heli’s 30-day return policy, and come with a one-year warranty.

For more information about about HeliBars risers and handlebar systems, to find a dealer or place an order directly, please visit or call 800-859-4642, then visit the company’s Facebook page and YouTube channel.

Defining Features

  • HeliBars® Tour Performance™ Honda Africa Twin Handlebar Risers
  • Raise handlebar 1-1/4 inch (31.75 mm) over their stock positioning
  • Bring handgrips 5/8 inch (15.87 mm) closer to the rider
  • Engineered to fit DCT and manual transmission-equipped bikes
  • Complements high and low seat heights
  • No modifications necessary for installation
  • Direct stock replacement, works with all original components
  • Stock hydraulic clutch and brake lines are retained
  • Made from 6061 billet aluminum
  • Rigid, flex-free design and high-quality construction
  • Tough, UV-resistant silver powdercoat finish
  • Supplied with longer, zinc-plated bolts
  • 100% satisfaction guarantee via a 30-day return policy
  • One year warranty
  • American made: Engineered, tested and manufactured in Cornish, Maine
  • Availability: Direct from, Western Powersports and motorcycle dealers nationwide

Retail Price: $129.00

About Heli Modified Inc.

Founded in 1987, Heli Modified, Inc. is based in Cornish, Maine. The company designs and manufactures HeliBars handlebars and handlebar riser systems for more than 80 different applications that greatly improve the ergonomics of adventure bikes, sportbikes, sport tourers, touring machines and cruisers, allowing motorcyclists to venture further and more often in greater comfort.

Source: Heli Modified, Inc. 



Honda Introduces “Cooperative Mobility Ecosystem” at CES 2017

5 01 2017

LAS VEGAS, NV – January 5, 2016 – (Motor Sports Newswire) –

  • Collaborative display highlights open innovation; offers intelligent, connected and fun mobility for the future
  • Honda Riding Assist, NeuV concept mini-vehicle leverage Honda’s R&D investments
  • Experiential demonstrations feature partners Visa, DreamWorks and more

Honda unveiled its Cooperative Mobility Ecosystem concept today at CES 2017 in Las Vegas, connecting the power of artificial intelligence, robotics and big data to transform the mobility experience of the future and improve customers’ quality of life. Featuring a number of prototype and concept technology demonstrations at CES, the Honda concept envisions a future where vehicles will communicate with each other and infrastructure to mitigate traffic congestion and eliminate traffic fatalities, while increasing the productivity of road users and delivering new types of in-vehicle entertainment experiences. Vehicles will create new value by autonomously providing services when not in use by their owners.

Honda also announced collaborations with Visa, DreamWorks Animation and innovative start-ups through the Honda Developer Studio and Honda Xcelerator open innovation programs based out of Honda Silicon Valley Lab. Further, as part of its effort to accelerate open innovation, Honda has established a new URL for areas including AI, Big Data and Robotics. Interested companies and individuals can access the following URL:

Supporting its Cooperative Mobility Ecosystem theme, Honda introduced the Honda NeuV, an electric automated mini-vehicle concept equipped with an artificial intelligence (AI) “emotion engine”*1 and automated personal assistant, creating new possibilities for human interaction and new value for customers.

Honda Riding Assist

The global mobility company also introduced Honda Riding Assist, a concept motorcycle that applies Honda’s robotics technology to maintain balance.  Visitors to Honda’s exhibit (LVCC, North Hall – 7312) also can experience firsthand Honda robotics technology by “test-driving” the UNI-CUB, the company’s self-balancing personal mobility device.

“Since our founding, Honda has focused on creating technologies that help people,” said Yoshiyuki Matsumoto, president & CEO of Honda R&D Co., Ltd.  “Our goal is to showcase a future technology path that results in a redefined mobility experience.”

Following is a summary of the product and technology concepts Honda has on display at CES:

Honda Riding Assist motorcycle
In a global debut at CES, Honda unveiled its Riding Assist technology, which leverages Honda’s robotics technology to create a self-balancing motorcycle that greatly reduces the possibility of falling over while the motorcycle is at rest. Rather than relying on gyroscopes, which add a great deal of weight and alter the riding experience as announced by other companies, the Honda Riding Assist motorcycle incorporates technology originally developed for the company’s UNI-CUB personal mobility device.

Honda NeuV
Designed to create new possibilities for customers, the NeuV (pronounced “new-v”), which stands for New Electric Urban Vehicle, is a concept vehicle whose genesis is based on the fact that privately-owned vehicles sit idle 96 percent of the time. The NeuV explores the idea of how to create new value for its owner by functioning as an automated ride sharing vehicle, picking up and dropping off customers at local destinations when the owner is not using the car. The NeuV also can sell energy back to the electric grid during times of high demand when it’s not in use. These activities have the potential to create a new business model for enterprising customers.

“We designed NeuV to become more valuable to the owner by optimizing and monetizing the vehicle’s down time,” said Mike Tsay, principal designer, Honda R&D Americas.

NeuV also functions as a thoughtful and helpful AI assistant utilizing an “emotion engine”, an emerging technology developed by Honda and SoftBank (cocoro SB Corp.). Called HANA (Honda Automated Network Assistant), in its application in the NeuV, the “emotion engine” will learn from the driver by detecting the emotions behind the driver’s judgments and then, based on the driver’s past decisions, make new choices and recommendations. HANA can check on the driver’s emotional well-being, make music recommendations based on mood, and support the owner’s daily driving routine.

The NeuV features a full touch panel interface enabling both the driver and passenger to access a simple and convenient user experience. The vehicle has two seats, a storage area in back, and an electric skateboard for “last mile” transit. The NeuV also features outstanding outward visibility via a headerless windshield and a dramatically sloping belt line that make maneuvering easy.

Safe Swarm
At CES, Honda launched its “Safe Swarm” concept, which utilizes bio-mimicry – replicating the behavior of a school of fish – to create a safer, more efficient and enjoyable driving experience. The Honda Safe Swarm demonstration immerses visitors in a world where vehicles sharing the road communicate with one another using dedicated short range communication (DSRC) to support the driver in negotiating complex driving situations.  The Safe Swarm concept enables vehicles to operate cooperatively, enabling more efficient, low-stress and, ultimately, collision-free mobility.

“The autonomous age has dawned, and Honda, like all automakers, is working to refine and advance this technology to achieve our goal for a collision-free society in the 2040 timeframe,” said Frank Paluch, president, Honda R&D Americas. “Using vehicle-to-vehicle and vehicle-to-infrastructure communications and drawing upon big data and artificial intelligence, Honda will work with others to create an environment in which road conditions are predicted and managed, and collisions avoided.”

The Honda UNI-CUB display enables CES attendees to experience a self-balancing personal mobility device that enables the seated rider to control speed, move in any direction and stop, all by simply shifting body weight.  Earlier this year, the company opened the UNI-CUB’s API seeking to facilitate the creation of software that can control the device from a smartphone and other devices, which would provide the potential to expand its value and functionality for people. This expands upon the UNI-CUB’s original system, which currently allows the seated rider to control speed, move in any direction and stop, all by simply shifting body weight. With the ability to freely move forward, backward, side-to-side and diagonally, UNI-CUB can quickly and easily maneuver among people.

Open Innovation and Collaboration
Continuing its pursuit of open innovation and collaboration, Honda also announced initiatives with entrepreneurs, startups and global tech brands via the Honda Silicon Valley Lab.

  • Visa – Building on their mobile payment collaboration at last year’s Mobile World Congress, Honda is conducting two proof-of-concept demonstrations at CES created through its partnership with Visa.  These demonstrations will be the first conducted with infrastructure partners Gilbarco Veeder-Root and IPS Group. The demos will showcase the simplicity and convenience when paying for services such as gasoline purchases and public parking from the comfort and safety of a vehicle.
  • DreamWorks Animation – Honda has teamed with DreamWorks Animation to develop new cross-platform, augmented- and virtual reality-content and solutions for the in-vehicle experience. Honda is demonstrating a proof of concept version of its Honda Dream Drive in-car virtual reality prototype featuring exclusive DreamWorks Animation content at CES.
  • VocalZoom – Through its Silicon Valley Honda Xcelerator incubator program, Honda is working with VocalZoom to apply the company’s Human to Machine (HMC) optical sensor technology to the creation of a safer, more satisfying in-car voice-control experience. By “reading” physical facial skin vibrations as people speak, the VocalZoom sensor isolates their words from other voices and noise in the background.   This enables automotive voice recognition systems to perform far more accurate than has been possible with traditional speech-recognition solutions. VocalZoom’s optical sensor has the potential to deliver seamless, near-perfect voice-control performance even in a noisy in-cabin environment.
  • LEIA Inc. –  Through another Honda Xcelerator collaboration, with LEIA, Honda has developed a new driver’s display concept that uses LEIA’s nano technology to provide three-dimensional images, providing seamless transitions between different viewing angles for warnings and driver-assistive systems.  Although 3D can be distracting if it isn’t designed correctly, the LEIA’s nanotech approach presents depth in a way that feels natural. Honda sees a number of potential applications for this technology, from navigation to traffic information.

CES attendees can learn more and experience demonstrations of the Honda Cooperative Mobility Ecosystem at the Honda booth (#7312) from January 5-8 at the Las Vegas Convention Center.  Videos, images and more details can be found at

About Honda Technology

Honda is creating technologies and products that advance the company’s clean, safe, fun and connected brand values. These efforts include advancements in automated vehicles, connectivity and ultra-low carbon mobility.  In North America, the company has more than 300,000 vehicles on the road equipped with the Honda SensingÔ or AcuraWatchÔ safety and driver-assistive technologies and more than 400,000 vehicles featuring Apple CarPlayâ and Android AutoÔ compatibility.  Honda also is testing advanced automated vehicle technologies in Japan and North America and is targeting 2020 for the deployment of highly automated vehicles on U.S. highways.  Honda also is working to fulfill its environmental and safety vision: “to realize the joy and freedom of mobility and a sustainable society where people can enjoy life.”  Toward this target, Honda is striving to make two-thirds of its global automobile sales from hybrid, plug-in hybrid and electrified vehicles including fuel cell and battery electric vehicles by around 2030.

*1 The “emotion engine” is a set of AI technologies developed by cocoro SB Corp., which enable machines to artificially generate their own emotions.

Source: Honda North America

honda the power of dreams####

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