Audi launches “Always Audi” program for new customers offering seven complimentary rental days with Silvercar by Audi

Audi launches "Always Audi" program
  • New Audi customers offered seven Silvercar by Audi rental car days at no additional cost with purchase or lease of 2019 or newer Audi vehicle
  • Audi A4, A5 Cabriolet, Audi Q5 or Audi Q7 available to Audi customers through the Silvercar by Audi network
  • Program marks industry first for premium market; enhances customer experience linking ownership and on-the-go transportation needs

HERNDON, VA – August 19, 2019 – (Motor Sports NewsWire) – Audi of America announced today a new customer program, “Always Audi”. Customers who purchase or lease a 2019 or newer Audi will receive seven rental days, which can be used individually, with Silvercar by Audi, the all-Audi, no-hassle car rental service available in 26 Silvercar locations nationwide, at no additional cost.

Audi launches "Always Audi" program

“This new offering deepens our ties with Silvercar and offers customers even more ways to experience Audi,” said Cian O‘Brien, interim president and chief operating officer, Audi of America. “With this program, our customers can drive the Audi they love even when they’re away from home.”

Audi acquired Silvercar in 2017, as part of its continued effort to create a suite of mobility products and services that offer increasing access and flexibility to customers. Silvercar by Audi now offers four models, including the Audi A4, Audi A5 Cabriolet, Audi Q5 SUV and Audi Q7 SUV. Silvercar experienced rapid growth in the past year, expanding to 26 locations nationwide, and has helped make travel hassle-free with the launch of travel accessories, including complimentary Peg Perego premium car seats and pet carriers.

“Together, Silvercar and Audi create a network that gives customers choice and access to the brand in a way that best fits their lifestyle,“ said Matt Carpenter, chief executive officer, Silvercar by Audi.“This new program is an industry first for the premium market in which our customers now have a direct link between their Audi ownership experience and their on-the-go transportation needs.”

Silvercar by Audi offers customers access to current or previous model year vehicles fully loaded with onboard Wi-Fi for passenger use, GPS navigation, and SiriusXM satellite radio — always included at no additional cost. All Silvercar customers will continue to benefit from a fair fuel plan, no mileage restrictions and no fees for car seat rentals.

Audi launches "Always Audi" program

For more information, please visit

Silvercar rental days must be used within 3 years of purchase or lease of Audi vehicle.

The rental credits do not include, and renters are responsible for paying, any taxes or additional fees associated with the rental, including without limitation driver age surcharges, tolls, violations, fuel charges, and optional fees such as insurance, collision damage waiver, and other optional coverages.

Standard text and data rates apply for the Silvercar by Audi app.

Always ensure that child restraint system is securely attached to vehicle.

Pets should not be placed in front seats. Always ensure your pet is properly secured and kept away from airbag deployment zones, including any side-curtain airbags. See your Owner Manual for additional information.

Always pay careful attention to the road, and do not drive while distracted. The Wi-Fi hotspot feature is intended for passenger use only.

MMI Navigation plus depends on signals from the worldwide Global Positioning Satellite network. The vehicle’s electrical system, and existing wireless and satellite technologies, must be available and operating properly for the system to function. The system is designed to provide you with suggested routes in locating addresses, destination and other points of interest. Changes in street names, construction zones, traffic flow, points of interest and other road system changes are beyond the control of Audi of America, Inc. Complete detailed mapping of lanes, roads, streets, toll roads, highways, etc., is not possible, therefore you may encounter discrepancies between the mapping and your actual location. Please rely on your individual judgment in determining whether or not to follow a suggested MMI Navigation plus route.


Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands, delivering about 1.812 million vehicles globally in 2018. In the U.S., Audi of America sold nearly 224,000 vehicles in 2018. 2019 marks 50 years for the brand in the U.S. Visit or for more information regarding Audi vehicles and business topics.


Silvercar by Audi is a next-generation premium mobility company whose fleet consists entirely of Audi A4, Audi Q5, Audi Q7 and A5 Cabriolet models. With its sleek mobile app, Silvercar removes the headache of traditional car rental. No lines or counters. No paperwork. No hassles. Just the best in customer service and premium products every time. Silvercar continually earns the highest customer satisfaction and loyalty scores in the industry and with 26 locations at airports and in select urban cores, Silvercar is the largest premium mobility company in North America. The company was acquired by Audi in 2017. For more information, visit

Source: Audi of America, Inc.