PRI 2018 Education Program: How to Succeed in the Racing Industry

Free seminars highlight proven strategies and opportunities to thrive in motorsports today

ALISO VIEJO, CA – November 25, 2018 – (Motor Sports Newswire) –  Motorsports professionals will have countless opportunities to learn from industry leaders and expert presenters—free of charge—during a host of educational sessions at the 2018 Performance Racing Industry (PRI) Trade Show. Among the dozens of industry-focused events and activities taking place before and during the Show (December 6–8 in Indianapolis) are seven PRI-sponsored seminars designed to help business owners and managers upgrade their operations ahead of the 2019 racing season.

“Our free PRI-sponsored seminars provide great opportunities to learn tips and ideas directly from business professionals who have achieved success in the industry,” said PRI Editor Dan Schechner. “From sponsorships and international trade to content creation and accounting, the topics addressed in these seminars will help attendees take their businesses to new heights.”

Leading off the program on Friday, December 6, is racing legend Lyn St. James, who leads a panel discussion on opportunities for women in motorsports with industry standouts Shea Holbrook, Cara Adams, Katie Hargitt and Karen Salvaggio. Meantime, eBoot Camp’s Corey Perlman highlights the latest best practices to create a digital marketing content strategy in his acclaimed presentation, “Become The Champion of Content.”

In this year’s International Motorsports Trade Seminar, Sean Crawford (Race Winning Brands), Wade Kawasaki (The Coker Group), Bob Scheid (McLeod Racing) and Steve Whipple (Edelbrock) cover the essentials for overseas buyers seeking to do business with domestic motorsports parts and service providers. And PRI Magazine columnist and author Tom Shay explains how small- and mid-sized racing business owners should participate in discussions with their CPAs in “What Your Accountant Isn’t Telling You.”

On Saturday, December 7, Show goers can learn how to better promote their online presence using free business listings, SEO techniques and more from Google-supported trainer Erin Bemis. At the same time, Alex Striler of Team Lucas leads a powerful panel discussion with motorsports marketing directors and decision-makers on how to create tangible returns and intangible value through racing sponsorships. Finally, an all-star panel of top race track promoters addresses shared challenges and creative solutions in PRI’s second annual Race Track Promoters Roundtable.

All seven PRI-sponsored seminars take place from 8–9 a.m. in the upstairs meeting rooms of the Indiana Convention Center, site of this year’s Trade Show. Admission is free for all registered Show attendees, exhibitors and media.

Additionally, the annual Student Breakfast/Career Day will give top students looking to break into the industry a unique opportunity to hear special guest speakers share candid perspectives on turning their racing passion into a career. The students will also have an exclusive chance to meet with performance aftermarket company representatives and learn about career opportunities in the racing and performance industry.

This year’s PRI Trade Show will feature over 1,100 companies exhibiting in more than 3,300 booths and showcasing the latest developments in auto racing technology. Tens of thousands of buyers from all 50 states and 70 countries will be on hand to conduct business and discover innovative solutions during the Show.

In addition, the days leading up to and including the PRI Show, known as Race Industry Week, will offer a wide range of motorsports-related activities in and around the Indiana Convention Center beginning on Monday, December 3. Numerous conferences, seminars and other special events will offer unlimited business opportunities and provide invaluable insight on the latest technologies and how to apply them throughout the racing world.

For more information on all conferences, seminars and events, visit To register for the 2018 PRI Show, log on to

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry’s key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, Indiana, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit or

Source: Performance Racing Industry

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