Giese Transitions to New Role in November
DAYTONA BEACH, FL – October 23, 2018 – (Motor Sports Newswire) – International Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC Bulletin Board: ISCB) (“ISC”) today announced that Julie Giese, Managing Director of Business Operations for ISC Design & Development, has been promoted to President of ISM Raceway.
Beginning in November 2018, Giese will assume oversight of promotion and operation of the all-new ISM Raceway. Giese’s first major event, the Can-Am 500, will be part of the Raceway’s Opening Weekend on November 9, 10 and 11.
“We couldn’t be happier to announce Julie Giese as President of ISM Raceway,” stated ISC CEO Lesa France Kennedy. “She has spent close to two decades in motorsports, most notably with ISC, that included leadership roles in major redevelopment projects like DAYTONA Rising and the ISM Raceway Project. Julie’s unparalleled knowledge of the industry, along with her experience and passion, will serve her well in this new role.”
Currently, she leads the coordination between ISC’s 13 motorsports entertainment facilities, internal corporate departments and the Design & Development team on the Company’s significant capital investment and redevelopment projects. Since January 2017, Giese has worked tirelessly alongside the ISM Raceway team on the design and project management of the $178 million ISM Raceway Project Powered by DC Solar.
Joining ISC in 2001, Giese has taken on roles with increasing responsibility, from Director of Public Relations at Watkins Glen International to Vice President of Marketing and Communications at Daytona International Speedway where she spent 12 years overseeing all aspects of consumer marketing, branding, creative, advertising, digital, public relations and event entertainment for the “World Center of Racing”. Giese played a leading role in the DAYTONA Rising project, managing the marketing and branding of the redevelopment as well as the opening of the all-new Speedway.
“I’m beyond thrilled at the opportunity to lead the new ISM Raceway,” said Giese. “I’m excited to be joining a great team as we unveil a new venue that is primed to become a top motorsports and entertainment destination.”
About International Speedway Corporation
International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 13 of the nation’s major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond Raceway® in Virginia; Auto Club Speedway of Southern CaliforniaSM near Los Angeles; Kansas Speedway® in Kansas City, Kansas; ISM Raceway near Phoenix, Arizona; Chicagoland Speedway® and Route 66 RacewaySM near Chicago, Illinois; Homestead-Miami SpeedwaySM in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York.
The Company also owns and operates Motor Racing NetworkSM, the nation’s largest independent sports radio network and Americrown Service CorporationSM, a subsidiary that provides catering services, and food and beverage concessions. In addition, the Company owns ONE DAYTONA, the retail, dining and entertainment development across from Daytona International Speedway, and has a 50 percent interest in the Hollywood Casino at Kansas Speedway. For more information, visit the Company’s Web site at www.internationalspeedwaycorporation.com.
Source: International Speedway Corporation