Lixar I.T., Inc. Named Software Technology Provider of NHRA

NHRA - Lixar I.T.

GLENDORA, CA – September 25, 2018 – (Motor Sports Newswire) – NHRA officials announced today that Lixar I.T., Inc., a data-driven software company that provides technology solutions, has been named software technology provider of NHRA.

The new partnership will help create a NextGen NHRA VIP credentialing system when it comes to NHRA, NHRA sponsors and race teams’ credential distribution, allowing for seamless and paperless pass distribution and the elimination of shipping fees, while also creating the fastest VIP credentialing system possible.

“We are excited to have Lixar as a sponsor with NHRA and help us apply their innovative technology to our credential system,” said Brad Gerber, NHRA vice president and chief development officer. “This will provide a huge advancement in our credential system in a number of areas, while also significantly reducing costs for NHRA and its sponsors.”

Lixar, a triple gold Microsoft partner in data, development and cloud, was awarded “Microsoft’s breakthrough partner of the year” in 2018. The partnership with NHRA will allow Lixar to apply innovative approaches to help transform NHRA into a digitally-empowered organization through technology, providing a paperless and effortless system for fans and operations to always stay connected.

“We’re thrilled to bring innovation and energy to the fastest motor sport in the world,” said Bill Syrros, Lixar CEO. NHRA fuels the imaginations of families and fans and we can’t wait to be a part of the excitement.”


Lixar is a data-driven software company that provides end-to-end technology solutions for enterprise clients. We develop large-scale mobile, IoT analytics, data science, and cloud solutions. The solutions and integration systems include large-scale, mission-critical software and advanced data analytics systems. Our focus is Auto, Air, Telco and Sports & Entertainment sectors. Through an agile approach we deliver solid results – fast. Our advisors are on-the-ready to provide a roadmap to get the client to where they need to go; ultimately, their success is our success. We’re creative in how we build and deliver, up to and including providing production support, with which we have over 20 years of experience as an IT company. From a data perspective, we leverage data to provide real insights for our clients by helping to create a data-ready environment. Once data engineering is applied and the data plumbing and foundation-first environment is ready, more sophisticated data science is applied to utilize AI and machine learning. At any phase, data visualization can be applied to tell the data story in real-time; identifying where the client is today so that they can be better prepared tomorrow. For more information about Lixar, visit

About NHRA

Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series, and E3 Spark Plugs NHRA Pro Mod Drag Racing Series presented by J&A Service. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers NHRA Jr. Street program for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. In addition, NHRA owns and operates four racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to, or visit the official NHRA pages on Facebook, YouTube and Twitter.

Source: National Hot Rod Association